Very interesting. I for one welcome Atom to low-end Celerons/Pentium brand (never had any interest in buying Celeron/Pentium before anyway, but I have 3 Atom netbooks and enjoy using all of them). Making stronger Atom chips sounds a lot more interesting for someone like me than making intentionally gimped 17/35w i-series chips (the i-series already has i3 and Haswell ULV now anyway, this extra exposure/market could help expand interest and advancements for Atom even more).
I'm glad that
you seem to like Atom, but when you compare the performance of such, with a lower-end IB Celeron/Pentium, it's no contest. The IB blows it away.
I think that's why a lot of us are complaining. OEMs, if they embrace this new Atom Celeron mindset, will be selling even
more crappy slow Netbook-ish laptops, instead of the SB/IB Celeron/Pentiums that we are getting today, which are actually pretty decent performers.
Oh, and I'm pretty sure that prices won't change much, if at all, if SB/IB Celeron is replaced with Atom Celeron. Only that consumers will get slower laptops for the same price.
Edit: You really owe it to yourself to try out a B960/970 laptop, they are pretty nice.