AnitaPeterson
Diamond Member
This just in:
Headline
ATI unveils new integrated graphics chips for PCs
Byline
SHOWWEI CHU
Outlet
The Globe And Mail
Section
Report on Business: Canadian
Page
B7
Date
Thursday 14 March 2002
ATI Technologies Inc. has unveiled seven new integrated graphics processors for computer manufacturers, a move some analysts say will help the
graphics chip maker regain business it has lost in recent years.
The company's entry into the integrated chipset market also ``provides us a tremendous growth opportunity,'' said Rick Bergman, ATI
vice-president of marketing.
Markham, Ont.-based ATI made the announcement in Hanover, Germany - where it is demonstrating its new products for desktop personal
computers and notebooks that use microprocessors from Advanced Micro Devices Inc. (AMD) and Intel Corp. - at CeBit, the world's largest
technology and communications fair.
An integrated chipset is a device that controls various types of data transfers, such as audio and video, inside a computer.
The PC graphics market used to be the exclusive domain of discrete graphics components, also known as stand-alone graphics chips. But in
1999, chipset companies - namely Intel - began integrating the graphics function into the chipset, which removed a piece of the graphics market
available to companies such as ATI, said Dean McCarron, president of Mercury Research Inc., a marketing research firm in Scottsdale, Ariz.
``This opens the entire market back up to them rather than them being put into a situation where they can only get about half the systems that are
being built.''
ATI's AMD-based chipset products will be available to PC makers in May, and its Intel-based chipset products will be available in July. Prices
weren't disclosed.
*EDIT* - it looks like it's a repost, but I must say that a previous search on the subject returned no results. Oh, well...
Headline
ATI unveils new integrated graphics chips for PCs
Byline
SHOWWEI CHU
Outlet
The Globe And Mail
Section
Report on Business: Canadian
Page
B7
Date
Thursday 14 March 2002
ATI Technologies Inc. has unveiled seven new integrated graphics processors for computer manufacturers, a move some analysts say will help the
graphics chip maker regain business it has lost in recent years.
The company's entry into the integrated chipset market also ``provides us a tremendous growth opportunity,'' said Rick Bergman, ATI
vice-president of marketing.
Markham, Ont.-based ATI made the announcement in Hanover, Germany - where it is demonstrating its new products for desktop personal
computers and notebooks that use microprocessors from Advanced Micro Devices Inc. (AMD) and Intel Corp. - at CeBit, the world's largest
technology and communications fair.
An integrated chipset is a device that controls various types of data transfers, such as audio and video, inside a computer.
The PC graphics market used to be the exclusive domain of discrete graphics components, also known as stand-alone graphics chips. But in
1999, chipset companies - namely Intel - began integrating the graphics function into the chipset, which removed a piece of the graphics market
available to companies such as ATI, said Dean McCarron, president of Mercury Research Inc., a marketing research firm in Scottsdale, Ariz.
``This opens the entire market back up to them rather than them being put into a situation where they can only get about half the systems that are
being built.''
ATI's AMD-based chipset products will be available to PC makers in May, and its Intel-based chipset products will be available in July. Prices
weren't disclosed.
*EDIT* - it looks like it's a repost, but I must say that a previous search on the subject returned no results. Oh, well...
