ATI ships 11million DX11 chips (+pretty graph)

[Lonyo]

800k
2 million
6 million
11 million

I guess it's good news for DX11 adoption (even though a good half of those cards won't realistically be able to run any DX11 effects in games).
Shame there's no sales breakdown.

I think the interesting thing is the boost the numbers seem to have got since April. From mid-December until April sales in units was pretty much the same (2mil is on the graph, even though it looks liek a straight line), and then from 6 to 11 suddenly the sales rate jumped significantly.

 

[Meghan54]

Well, first, those are shipped numbers, not sold. And while technically those are "sold" to the partners, they do not exactly equate to video cards sold.

To quote the article for the 11 million gpus shipped,

The first ATI DirectX 11 chips - code-named Evergreen - were launched in late Septmber, 2009, and so far ATI has shipped more than eleven million of DX11 graphics chips.

Notice graphics chips, not video cards.



But, the Fermi release in April doesn't seem to have slowed down shipping of ATI's gpus....yet.....if ever.

 

[Lonyo]

Well, first, those are shipped numbers, not sold. And while technically those are "sold" to the partners, they do not exactly equate to video cards sold.

But, the Fermi release in April doesn't seem to have slowed down shipping of ATI's gpus....yet.....if ever.

Good point, amended.
If anything, shipping rate has increased since the introduction of Fermi, although Fermi hardly appealed to the mass market so the lower end cards would unsurprisingly increase.
Also I would guess that with improved 40nm yields they are moving more production from 55nm HD4xxx cards and replacing them with HD5xxx cards, hence the boost (ATI said less than half their products were 40nm in either January or in April, I can't remember which).
Switching from 55nm to 40nm at the low end would easily boost DX11 volume without increasing overall volume of product shipped.

 

[Keysplayr]

Ok, so we'll break for lunch and meet back here in the board room at 1pm.

Seriously though, at's a lot o' chips!

 

[KIAman]

Now we just need developers to get in the groove and take advantage of the DX11 options.

 

[yh125d]

Wonder how much in % is 5770 or higher

 

[MagickMan]

Wonder how much in % is 5770 or higher

That's a very good question, I'd like to know those numbers.

 

[HurleyBird]

I guess it's good news for DX11 adoption (even though a good half of those cards won't realistically be able to run any DX11 effects in games)

That's true, but at the same time those chips CAN run DX11 optimizations so that they run games faster.

 

[evolucion8]

Those are good news, faster DX11 adoption, DX10 adoption was mediocre with weak cards launched at that time (HD 2900XT barely outperformed the 8800GTS 640 most of the time). At least HD 58x0/57x0 series and GTX 4x0 series have the power, 86x0 and HD 26x0 and lower were cheap jokes of a DX10 videocard and still.

 

[JSt0rm]

It looks like people waited for fermi then bought ati after the reviews popped up.

 

[blanketyblank]

Maybe partners are ordering more because with Fermi they've seen DX11 is widely supported by both camps. They probably aren't ordering from NV either because there is insufficient supply, or maybe the rumors of oppressive sales tactics is true and they don't want to order a bunch of GTS 250s and lower for the privilege to sell Fermi cards.

 

[Lonyo]

Remember it's chips shipped.
NV said that between Jan and Fermi's launch they saw improved yields, entirely possible the same happened for ATI across the board (rather than just high end) so they were able to shift more to 40nm production, hence the boost.

 

[MagickMan]

Remember it's chips shipped.
NV said that between Jan and Fermi's launch they saw improved yields, entirely possible the same happened for ATI across the board (rather than just high end) so they were able to shift more to 40nm production, hence the boost.

True, but since we haven't seen any ATI fire sales on the 5970, 5870 and 5850 cards (and rarely see them at MSRP), it's pretty safe to assume that they're selling well.

 

[ZimZum]

It looks like people waited for fermi then bought ati after the reviews popped up.

This is why prices havent gone down.

 

[Acanthus]

Wonder how much in % is 5770 or higher

Likely 10% or less.

 

[zerocool84]

Likely 10% or less.

Of course it`d be low. Higher end gfx cards aren`t the money makers at all for any company which is why everyone is waiting on Nvidia to release their lower end GTX 4xx cards.

 

[SlowSpyder]

I'm 1 / 11,000,000.

I wonder how Nvidia is doing, I assume they are ramping up and shiping a lot as well. Seems like DX11 parts are out there in force, too bad we're still playing console ports for the most part.

 

[shangshang]

Well, first, those are shipped numbers, not sold. And while technically those are "sold" to the partners, they do not exactly equate to video cards sold.

To quote the article for the 11 million gpus shipped,




Notice graphics chips, not video cards.



But, the Fermi release in April doesn't seem to have slowed down shipping of ATI's gpus....yet.....if ever.

The number shipped today will eventually become the number sold a 1 month down the road. (Oh yeah, partners will move them either through lowering prices or rebates). In this business, anything sitting on the inventory shelves for 4-6 weeks will get moved!

 

[Idontcare]

11m vs 0.4m is a pretty commanding lead. What was the sub-DX11 discrete video card market-volume like over the same time period? 11m DX11 is impressive if total market was something like 30-50m units...not so impressive if the market was 300m.

 

[yh125d]

Likely 10% or less.

I know its a lot more than that. No way they've shipped 9.9mil/11mil 5750/5670/5570/5550/5450 and only 1.1mil 5770/5830/5850/5870/5970

 

[lopri]

We need some decent PC games. My 5870 is way underutilized as it is..