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ASRock false advertising?

"This motherboard uses 15μ gold components within the VGA PCIe slot for delivering triple performance than usual"

...Which metric are they using when they say "performance?" I'm sure there's some irrelevant parameter this statement reflects. Or maybe "usual" means "PCIe 1.0" - haha.

Whatever, it's not false advertising. It's meaningless marketing BS.
 
they probably mean triple the performance of that specific component. it still looks like false advertising though.
 
False Advertising "Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities"
hrmmm nope.

Can gold provide triple the efficiency of electric conductivity compared to cheap metals?
Yup.
Case closed.
 
Broadbanned said:
False Advertising "Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities"
hrmmm nope.
Click to expand...

hrmmm YEP!

Under Federal and state commercial law there are limits to what is known as "puffery."

Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no "reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.
Click to expand...

That does not include blatant, demonstrably false statements of fact about a product, which are illegal.

Broadbanned said:
Can gold provide triple the efficiency of electric conductivity compared to cheap metals?
Yup.
Case closed.
Click to expand...

NOPE! In fact, gold is not the metal with the highest conductivity (lowest resistance). The best conductors are:
Carbon (graphene)
1×10^−8 ρ (Ω·m)

Silver
1.59×10^−8 ρ (Ω·m)

Copper
1.68×10^−8 ρ (Ω·m)

Annealed copper
1.72×10^−8 ρ (Ω·m)

Gold
2.44×10^−8 ρ (Ω·m)

Aluminium
2.82×10^−8 ρ (Ω·m)​

One problem with the metal to metal contacts in connectors is oxidation. Metalic oxides do not conduct as well as the base metals. Some metallic oxides are resistive, some, including aluminum, are insulators, and some metallic oxides and other airborne reagents can form semiconductive junctions on the metal surface that make it behave like a transistor or diode that can act as an RF detecor or otherwise generate spurious noise in a system.

Gold is a preferred metal for connector contacts because it doesn't readily oxidize under normal temperatures and chemical environments as do copper, silver and aluminum.

I'm afraid your reality check bounced. 😛
 
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Asrock as a company have difficulty with the English language. I may be false advertising, or it could be a translation error.
 
by performance, they mean corrosion resistance. Speaking of weird advertising, asus used to say their directcu cooler was 20% cooler. I was curious to see if they actually converted to kelvin to do the calculation correctly, but there actually was no bench I could find to support that number. they just made it up.
 
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They all tap into the virtual selling gimmic of materials.
Eg. A mfg could put a nice (bitchen conductive material entered here) LGA CPU socket or PCIe socket, Run a signal generator through it at 100Ghz or 1Tbps with 100% clarity and then claim said MB can support future CPU or PCIe card when they come out.
But then no such add on product is made, Its not there fault, But it was a great sell gimmick.

But MFG have had many of the government quality control department come down on them and some things have chaged to protect consummers and the MFG, Eg is the early MB with multiple memory slots that ether couldnt support fully population or claiming more memory then what it actually supported.
Now MFG claim max memory is what available fully populated with the time of manufacture availble memory or lower.

BTW, I have an Asus 5770 D-cu GFX card and since the day I bought it (On sale cheap),
It has been really extremely loud and throttles badly even during the simplest of games.
Just recently I thought its time for a new card and "F" with this one.
Looking it over after dissasembly the fan it to far from the intake and flat against a poorly design heatsink, So its just cavitating.
I cut the protective intake screen out and put MB mounting spacers under the fan to raise the fan about 1/4".
The cavitating is gone, No more throttling and its quiet to a point that I can just barely hear it during hard game play.
I think Asus had a demo that worked fine and changed it after for protective reasons.
 
Anyone ever took that junk written on the mobo boxes seriously? Even if you are total tech noob you still get that it's not real.
 
I remember getting an Asrock board, partly because it had both an AGP slot and a PCIe slot by connecting 2 different chipsets on the same board, and partly because it said Vista Ready on the box.

Turns out as part of it was based on the Nforce3, there were actually no drivers for Vista, and possibly as a result video was jerky with the PCIe slot.
 
Harvey said:
hrmmm YEP!

Under Federal and state commercial law there are limits to what is known as "puffery."



That does not include blatant, demonstrably false statements of fact about a product, which are illegal.



NOPE! In fact, gold is not the metal with the highest conductivity (lowest resistance). The best conductors are:
Carbon (graphene)
1×10^−8 ρ (Ω·m)

Silver
1.59×10^−8 ρ (Ω·m)

Copper
1.68×10^−8 ρ (Ω·m)

Annealed copper
1.72×10^−8 ρ (Ω·m)

Gold
2.44×10^−8 ρ (Ω·m)

Aluminium
2.82×10^−8 ρ (Ω·m)​

One problem with the metal to metal contacts in connectors is oxidation. Metalic oxides do not conduct as well as the base metals. Some metallic oxides are resistive, some, including aluminum, are insulators, and some metallic oxides and other airborne reagents can form semiconductive junctions on the metal surface that make it behave like a transistor or diode that can act as an RF detecor or otherwise generate spurious noise in a system.

Gold is a preferred metal for connector contacts because it doesn't readily oxidize under normal temperatures and chemical environments as do copper, silver and aluminum.

I'm afraid your reality check bounced. 😛
Click to expand...

I'm afraid you have no idea what I was talking about, but thanks for replying 🙂
 
Broadbanned said:
I'm afraid you have no idea what I was talking about, but thanks for replying 🙂
Click to expand...

I'm afraid it's you who doesn't have a clue what you were talking about.

You said:

Broadbanned said:
False Advertising "Any advertising or promotion that misrepresents the nature, characteristics, qualities or geographic origin of goods, services or commercial activities"
hrmmm nope.
Click to expand...

I replied proving you wrong:

Under Federal and state commercial law there are limits to what is known as "puffery."

Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no "reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.
Click to expand...

That does not include blatant, demonstrably false statements of fact about a product, which are illegal.
Click to expand...

My undergrad degree is in buisness, I went to law school, one of my sisters is a judge and one of my brothers-in-law is an attorney so I know something about commercial law. Tell us what I missed. 😛

Then, you posted:

Broadbanned said:
Can gold provide triple the efficiency of electric conductivity compared to cheap metals?
Yup.
Case closed.
Click to expand...

Again, I replied proving that, assuming this is about metals commonly used as electrical conductors, you're dead wrong:

NOPE! In fact, gold is not the metal with the highest conductivity (lowest resistance). The best conductors are:
Carbon (graphene)
1×10^−8 ρ (Ω·m)

Silver
1.59×10^−8 ρ (Ω·m)

Copper
1.68×10^−8 ρ (Ω·m)

Annealed copper
1.72×10^−8 ρ (Ω·m)

Gold
2.44×10^−8 ρ (Ω·m)

Aluminium
2.82×10^−8 ρ (Ω·m)​

One problem with the metal to metal contacts in connectors is oxidation. Metalic oxides do not conduct as well as the base metals. Some metallic oxides are resistive, some, including aluminum, are insulators, and some metallic oxides and other airborne reagents can form semiconductive junctions on the metal surface that make it behave like a transistor or diode that can act as an RF detecor or otherwise generate spurious noise in a system.

Gold is a preferred metal for connector contacts because it doesn't readily oxidize under normal temperatures and chemical environments as do copper, silver and aluminum.
Click to expand...

I'm an electronic design engineer so I know something about electricity, electronics and materials. Puh-LEEEZE tell us what I missed. 🙄
 
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"Triple performance than usual" is pretty vague, though I immediately assumed they meant corrosion protection, just like mindbomb mentioned.

Do we know if there is a motherboard company outside of the server market that does not resort to these kinds of claims in their promotional material?
 
I'm wondering if there is a problem with the English translation of the word "Performance".

(Or they mean 3x the protective "PERFORMANCE", maybe).

The “15 μ Gold Contact” is likely to be referring to the fact that it is THREE TIMES THICKER, rather than 3x performance.

Hopefully this article will improve peoples perception of what Arock probably mean

3 Times Extra Gold – 3 Times Extra Protection
Click to expand...

Edit: Maybe they meant to say "Protection", rather than Performance ?
 
Last edited:
crashtech said:
"Triple performance than usual" is pretty vague, though I immediately assumed they meant corrosion protection, just like mindbomb mentioned.

Do we know if there is a motherboard company outside of the server market that does not resort to these kinds of claims in their promotional material?
Click to expand...

The fact remains that mobos are commodities with very little differentiation between vendors has been for a long time.
 
Triple the DPC Latency protection. Or a third. Or three times lower. The dpc latency on that board is one of the lowest of the current Z87 boards. Why didn't they just advertise that, rather than a VGA connector no gamer or enthusiast will ever use?

Probably a translation thing. Mandarin to Marketing to Engrish to More Marketing. Tricky stuff.

Anyone ever own a 'Famous Makers' computer in a previous century? The manual was awesome. Under what would have been the 'Trouble Shooting Guide' was instead:
"Turbo Shooting Guide" where it stated: "The reset bottom is located on the fear side of the unit"
Had to have a lot of courage to go 'turbo-shooting' back then. ;-)
 
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