Actually the articooler is quite effective. My own tests show that it keeps both the cpu idle and full load and motherboard temperatures around 1 degree celsious cooler than the Alpha pal with a 24cfm Sunnon. With an 27 cfm Ystech on the Alpha the roles are reversed and if the Alpha has a 38 cfm Delta the cpu temperatures are about 4 degrees lower than the Articooler. The reason the articooler is so good is exactly its clip !! Its a pain to install and deinstall, but it keeps the heatsink on the cpu with much more force than the Alpha and thus better heat transfer is achieved. One can easily test this, just push the Alpha while it is mounted and it will shift after you apply a bit of pressure. To shift the Articooler you will probably need a hammer ! On the other hand this can be very dangerous for a cpu !! In one installation - deinstallation the articooler slightly scratched one of the edges of my p iii even with a copper spacer beeing present. And that is the reason i don't use it any more amd wouldn't recommend it. In terms of performance and considering its size its an impressive cooler.
Regarding heatsink cooling, i haven't seen a proper way to measure the effectiveness of heatsinks yet ! I am not an expert, but thinking about it, even the testing in
www.overclockers.com has a number of flaws.
For example :
1) the heatsinks were tested in ambient air velocity, while a heatsink inside a case with a couple of intake and exhaust fans is a rather different situation, especially when one has a couple of intake and exhaust fans in the case
2) an Alpha set with the fan sucking air inside a closed case pushes air away from the motherboard and towards the wall case just about towards the region that usually people mount their 8 cm exhaust fans (the fan right next to the location of the paralel, serial, ps2 mouse, etc) thus the hot air is then exhausted out of the case much faster than in the case of a globalwin heatsink or the articooler
3) as a result of the above, the air that the alpha sucks out forces air to flow from the capacitors around the socket towards the heatsink, and thus the capacitors are also cooled, as well as the chipset heatsink, that doesn't happen with other fans and it can not be simulated in open ambient air speed environment, the articooler and other heatsinks which use the fans to blow, push hot air onto the motherboard, and the regions between the socket and the memory and the capacitors around the socket