I'm not sure how that could work very smoothly in practice. Qualcomm is designing ARM cores in their SoCs but they aren't licensed and can't be legally used except if they are sold to an OEM who has a licensing agreement with ARM? So instead of a handful of agreements that cover the entire Android market with Qualcomm, Mediatek, Samsung, etc. now they will have hundreds? Thousands? I have no idea how many OEMs there are, but there are a lot of white label brands in places like India and China that all would have to sign a licensing deal with ARM.
I do find it poetic justice that ARM is trying to double dip in licensing similar to what Qualcomm does, but it seems like they are going to scare a lot of other ARM licensees (other than Apple, who can ignore all these shenanigans) in their attempts to bring Qualcomm to heel. Good news for RISC-V fans, I guess.