- Oct 28, 1999
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I don't even have brand loyalty. I rather think it's funny when people do- be it Nvidia or iOS.
It's not so much loyalty to a brand for me, rather an expectation of quality. I know that Logitech makes a pretty good mouse and keyboard so I'll just naturally shop them when I need a new/another one.
Same with say...Klein tools. They make good stuff compared to some hunk of crap that China shits out of a factory. Also is nice that they are made local.
I know Redwing makes a good boot compared to some Walmart brand that paid some kid $.10 a day to make.
So while I am brand conscious, it's because I respect the product rather than the brand name.

