actually comming from an owner,
Tag suffers from the same problem that Rolex does.
Marketing Hype
While tag heuers are excellent watches quality wise, their style is less than original (somewhat rolex esque on their 2000 series, however the SEL and oters are quite different)
They are Overpriced (yet you can find excellent deals via internet however by doing such you void your "official warranty"

and you dont get that much of a nice watch.
The only reason I got my tag was that I liked the style and I got it for almost 50% off of retail (460 shipped vs 800 at a jeweler)
If I had to have the Tag warranty I would never buy a tag, there are many better brands for less or equivalent money
Omega
Oris
Revue Thommen
to name a few.
Watches effected by marketing Hype
Rolex
Tag Heuer (much better when were just heuer)
Rado
Movado (Vintage were worlds better than new)
Baume et Mercier
Gucci
And in some cases Cartier
but then again this is just my opinion
check out
Text for some decent deals on nice watches