Because they have something that you want. Not NEED mind you, just want. There are a lot of older smartphones you can get for free, so it's entirely reasonable to pay for something brand new and cutting edge. I can't believe how self entitled people are getting. They don't owe you anything.
Me, entitled? Please. If anything the Carriers are getting entitled. Who says they need to make a profit year over year? Adapt or die! (or get bailed out!)
The carriers would love nothing more than for me to direct deposit my entire paycheck to them every 2 weeks and not use any of their services. I would love to have unlimited everything for free for everything. Neither is going to happen, so there has to be some middle ground (supply and demand) where both parties accept the deal (albeit begrudgingly). Unfortunately, the supply is constrained (3-4 carriers) and the demand is high, so prices are high too.
I know its a want not a need, but I've already said: (emphasis mine, on the 2nd go round)
Wonderful Pork said:
And for the record, I completely understand and appreciate that businesses exist to make as much profit as possible. That's why I treat myself as a business. So why would Wonderful Pork, inc take a hit just to make AT&T richer? Framing expenses like that has saved me a ton of money, and also allowed me to spend extra on "perks" others would deem unnecessary.
What irks me is the fact that the number of options is reducing (like only offering unlimited text packages) and mandatory data plans. Not to mention the fact that the service pricing does not drop after device subsidy is recouped AND GSM devices aren't unlocked after the contract is fulfilled.(though this may be iPhone specific). It seems an awful lot like the carriers want to have their cake and eat it too.
But I digress. As I said above, there has to be some price point for both parties to accept the deal, and I'm still with AT&T because I'm on a family plan, have a large discount from work, and a corporate reimbursement from my brothers workplace. That brings the total cost of 3 lines, 2 with unlimited data and unlimited text to $80/month after tax, $40 of which is my share. I'll take that.
Its the same reason I'm with Comcast/XFINITY. Its either them or nobody, so I call them up every couple of months and they find a "promotion" to keep my bill at what I consider a reasonable level and everybody is relatively happy.