Are advertizers trying too hard?

Demon-Xanth

Lifer
Feb 15, 2000
20,551
2
81
As advertizers push harder and harder to get thier product shoved in our faces, I tend to find that the harder they shove the less I want it. Basically, I'm getting desensitiezed to push type ads.

An example is those X10 cameras, I won't even consider it because of the popup ads. They make it seem like a shady buisness. If you call, email, or come to my front door without me explicetly calling you, consider a customer gone forever. If you bill something to my credit card without telling me, consider you and everyone who you're associated with gone. (Chase credit cards for example, long story). If you badmouth your competitors without touting your own positive features in the same aspects, you're hiding something. If you do a FUD tactict, you're the one not worth taking the risk on.

In my opinion advertizers have begun yelling so loudly that we're deaf. They should try turning down the volume. The last ad that made me buy something was the "here's our product, here's the features, here's the price" style, not the "YOU MUST BUY! YOU NEED IT! OUR COMPETITORS SUCK!" style.
 

hoihtah

Diamond Member
Jan 12, 2001
5,183
0
76
x10 is definately taking a wrong approach to advertising.

usually... companies with less useful/marketable products take that crazy pop-up approach.
but x10 has some cool gadgets.

poor marketing judgement.
 

MikeO

Diamond Member
Jan 17, 2001
3,026
0
0

In my opinion advertizers have begun yelling so loudly that we're deaf.

They're yelling so loudly I'd like to yell STFU back at them... more annoying ad and/or advertisement method(s) = less desire to buy.
 

vi edit

Elite Member
Super Moderator
Oct 28, 1999
62,484
8,345
126
What I want to know is, is it really necessary for a company like Coke or Pepsi to still spend hundreds of millions of dollars a year on advertising? How many new customers are they actually gaining from these? I would venture to think that anyone who made a drink preferance made a decision based upon flavor and is sticking to it.

It's not like they are advertising a new product or something that 99.98% of the worlds population hasn't heard of for the last 50 years.