Curious as to how creative the people on ATOT would have been.
The Task:
Promote New Sam's Club Memberships
The Teams:
Synergy - Gave away free manicure/massages
Gold Rush - Gave away free duffle bags/promoted "its a BIG DEAL"
What I would have done:
A) Use about 20% of the funds available to offer a small business seminar to promote upgrading to a business membership/business plus memership (using their slogan "we are in business, for small business")
B) Use 40-60% of the funds (depends on advertising costs later) to either:
1) Offer X free memberships (if this counts towards your quota)
2) Offer free one year upgrade to Plus membership to the first X new members
C) Advertise based on the two themes, "We are in business, for small business" and "free membership/Plus upgrade to the first X Customers"
I honestly thought the 43/40 new membership per club was a bit low. Their advertising appeared to be restricted to the Blimp which is kind of lame. Unless you're giving away something good, why would a non-member looking at the blimp decide to up and go to Sam's Club?
D) Split the "sales" group up between those focusing on what Sam's offers to small businesses and what it offers to regular members (completely different approach for someone buying crates of stuff versus people who use it for much smaller quantity items such as a family who uses it as a cheaper option on groceries, clothing, books, movies, pictures, prescriptions, etc.)
What would y'all have done? And do you think my plan would have worked better than what the two teams did?
The Task:
Promote New Sam's Club Memberships
The Teams:
Synergy - Gave away free manicure/massages
Gold Rush - Gave away free duffle bags/promoted "its a BIG DEAL"
What I would have done:
A) Use about 20% of the funds available to offer a small business seminar to promote upgrading to a business membership/business plus memership (using their slogan "we are in business, for small business")
B) Use 40-60% of the funds (depends on advertising costs later) to either:
1) Offer X free memberships (if this counts towards your quota)
2) Offer free one year upgrade to Plus membership to the first X new members
C) Advertise based on the two themes, "We are in business, for small business" and "free membership/Plus upgrade to the first X Customers"
I honestly thought the 43/40 new membership per club was a bit low. Their advertising appeared to be restricted to the Blimp which is kind of lame. Unless you're giving away something good, why would a non-member looking at the blimp decide to up and go to Sam's Club?
D) Split the "sales" group up between those focusing on what Sam's offers to small businesses and what it offers to regular members (completely different approach for someone buying crates of stuff versus people who use it for much smaller quantity items such as a family who uses it as a cheaper option on groceries, clothing, books, movies, pictures, prescriptions, etc.)
What would y'all have done? And do you think my plan would have worked better than what the two teams did?
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