okey, there are a FEW TIMS, that have unique application methods. But most of them is generic.
For a CPU, im guessing, on a C2D, it has shown to apply a thin line down the middle of the CPU. You need to line orientation of your core. IE. if the mobo is mounted normally, then a vertical line is drawn. This allows a more even blot to settle around the core area.
Now for a AMD its different. Since the DIE is located close to the center, you just want a rice grain blop in the middle and then clamp your heatsink on.
Both ways are simple. :] Remember if your using MX-1 or Shin Etsu, these require a different mounting style.
From my experience, i use Shin Etsu. Its the best, but has a really funky and annoying application method. You put he paste on the Heat sink instead of the cpu. Now do you guys understand why the freezer7 was pwning so well? the MX-1 was applied correctly.
You basically want to draw a Box or rectangle with tape. Then blop the Shin or MX-1 on the middle. Then with a credit card you need to flatten the paste into the sink. The more pressure you apply the better because you want to get rid of the bubbles. Then scrap the excess TIM off. Remember the tape will cause the credit card to leave a GAP, so you get an almost even distribution on the sink.
Then you Mount the block with the TIM applied. This is the best and most consistant application for MX-1 and Shin Etsu ive seen.
Also incase your wondering, MX-1 is a renamed Shin Etsu.