Apple lost any spark of real innovation with Jobs. They've just been coasting.
I think this is hard because, I mean...what else are you going to add to a phone? Samsung did some nifty features like a foldable screen & a round-face watch, which are pretty cool, but not deal-breakers for most people. I'm VERY curious about Apple's future with smartphones...the iPhone 15 is a pretty incredible device, but not much has really changed outside of iterative improvements in the last few generations. The ARM-based Macbooks are pretty great. The Apple VR headset is...weird. No support for Steam games, costs an arm & a leg, and I don't know what it's really for. I was by an Apple Store last night & almost went in to try out the headset, but I couldn't really justify going in to play with it because I have no idea what I'd use it for haha. The self-driving electric Apple Car was apparently recently cancelled:
Hundreds of Apple employees were working on developing an Apple-branded car aimed at consumers, but the project has ended.
www.macrumors.com
It's difficult because Apple is a hardware company & I don't know where they're going to go next with their device offerings. I have an iPhone 11 right now, which I only upgraded to from an iPhone 8 because I broke my 8 & needed a new one. I have a 12.9" iPad Pro with the Apple Pen v2.0, which I use for everything, and I can't really think of anything I would add to it...it has a monster 2TB SSD & 5G cellular for mobile data access, so I'm covered space-wise for my various multi-media projects (2D vector & raster, 3D CGI, CAD, etc.), educational tasks, and work requirements. Short of maybe a holographic interface, I dunno what they'll really be able to offer in the future to people who have working devices & don't need an upgrade outside of filling up space, breaking them on accident, or just wanting the latest & greatest gadgets.
Their smarthome stuff is slowly improving, but consumers in general don't seem overly interested in it. I used to do smarthome installation stuff & in my current rental, I just use Alexa (no Crestron or Control4 equipment required!) with various tidbits (outlet control, lighting control, door lock control, etc.) because the current implementation of Siri is not too great. Supposedly Siri is going to get some AI improvements in iOS 18 & Apple obviously wants to get into the AI space:
Apple Inc. is constantly looking for new and innovative ways to spend its $73 billion war chest. From the Vision Pro to the Apple Car, it's rolling out new products and producing the next generation of consumer technology. Last week, it was reported that its decade-long Apple Car project is...
finance.yahoo.com
So software & service-wise, I think this is one area where Apple has the potential to grow...they've always been good at making stable, reliable, secure, easy-to-use consumer product offerings, so if they can find a way to combine AI with their ecosystem & make it attractive to consumers to use, I think that's one big way they could bridge the AI-to-consumer gap right now. But as far as hardware innovation goes...I don't know the future, but I just don't know what game-changing features they could add to their existing hardware lineup, you know? It's kind of like the Instant Pot...some pots are going on like 10 years old now & are still working flawlessly...and the Instant Pot brand recently went bankrupt. Not saying that correlation is causation, but pretty much everyone who wants one has one now & they work really well to the point where I've only had to buy a new one when I dropped & broke one of them lol.
I really don't know what else Apple could offer at this point hardware-wise without coming out with new lines. Maybe robotics? AI & software-driven assistive devices for people with disabilities? NVIDIA is using the Vision Pro to access Omniverse, which is their "virtual gym" for AI robotics training:
CEO Jensen Huang showed off the "very, very big" Blackwell AI GPU and real-world AI use cases from Mercedes and Siemens.
decrypt.co
The Vision Pro has been used for robotic control at MIT as well:
There is now an app that allows someone wearing the new Apple Vision Pro headset to control a robot using hand and head motions.
www.tomorrowsworldtoday.com
Teleoperation of robots is one of the rabbit holes I'm currently interested in, REALLY neat stuff with a variety of practical applications:
Apple Vision Pro is a new virtual/augmented reality (VR/AR) device that opens new possibilities for the teleoperation of robots.
interestingengineering.com
Getting into some fun end-uses now:
WHATCHA GOT UP YOUR SLEEVE, APPLE?
