Too many of you guys are PC users thinking like PC makers and not thinking like Apple thinks.
If Apple comes out with a new console it is not going to be one that is a little faster and a little better than the ones currently on the market, instead it will be something a little more revolutionary ala the Wii.
Use your imagination.
Apple uses iTunes and the iPod to dominate the digital distribution of music. The next logical step is the distribution of TV shows and movies, a market that has hardly even been touched. Apple has already tried to crack that market with the Apple TV but it hasn't really made much of an impact. Consumers haven't show much desire to buy a box that only allows you to play TV shows and movies.
But what if that same box was a game console as well??
So Apple buys EA, or a large enough share to dictate content, thus ensuring its new console has a steady stream of new and popular games.
And then they come out with a new version of the Apple TV that revolutionizes the game console market.
A system that plays videos games, but also allows you to download and watch movies and TV shows, has access to your iTunes library and also operates as a DVR system. Add an upscale DVD players to it and you have one box that does everything your multiple boxes do now.
Add motion control game controllers and you tap into the Wii dominated social gaming crazy.
And then add an app that allows your iPhone or iTouch to operate as a remote control for your new box.
It may be expensive, but if done right people will buy it.