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Apple raises prices on new iMac
By Michael Kanellos
Staff Writer, CNET News.com
March 20, 2002, 6:55 PM PT
Apple Computer has been responsible for a number of PC innovations. On Wednesday, the company came out with a new one: higher prices.
The Cupertino, Calif.-based company is raising the price of its new iMacs by $100, citing rising costs of flat-panel monitors and memory.
"Rapidly increasing component costs is an industry-wide issue right now," Phil Schiller, Apple's senior vice president of marketing, said in a prepared statement. "Since the new iMac's launch in January, memory costs have tripled and flat-panel costs have increased 25 percent, with little relief in sight."
Under the new pricing, the basic iMac will rise from $1,299 to $1,399, while the intermediate and top-end models will climb by a similar amount, to $1,599 and $1,899. The company said it will honor existing orders from resellers and orders placed on its online store.
The higher prices were posted on Apple's Web site late Wednesday.
The new iMacs have been in short supply since Apple first showed them off in January. But a shortage of flat-panel screens, higher-than-anticipated demand and other factors resulted in waiting lists of five to 20 weeks at various distributors and dealers.
...
I wonder if this will hurt iMac sales in any significant way? :Q
Apple raises prices on new iMac
By Michael Kanellos
Staff Writer, CNET News.com
March 20, 2002, 6:55 PM PT
Apple Computer has been responsible for a number of PC innovations. On Wednesday, the company came out with a new one: higher prices.
The Cupertino, Calif.-based company is raising the price of its new iMacs by $100, citing rising costs of flat-panel monitors and memory.
"Rapidly increasing component costs is an industry-wide issue right now," Phil Schiller, Apple's senior vice president of marketing, said in a prepared statement. "Since the new iMac's launch in January, memory costs have tripled and flat-panel costs have increased 25 percent, with little relief in sight."
Under the new pricing, the basic iMac will rise from $1,299 to $1,399, while the intermediate and top-end models will climb by a similar amount, to $1,599 and $1,899. The company said it will honor existing orders from resellers and orders placed on its online store.
The higher prices were posted on Apple's Web site late Wednesday.
The new iMacs have been in short supply since Apple first showed them off in January. But a shortage of flat-panel screens, higher-than-anticipated demand and other factors resulted in waiting lists of five to 20 weeks at various distributors and dealers.
...
I wonder if this will hurt iMac sales in any significant way? :Q
