A lot of people lost respect when they decided to sell a $250 throw away watch at $15,000 because they knew they had people who would pay it. ...
...This isn't as egregious but it's testing the waters to see which people are blind enough to go for it.
I don't really get this reasoning against any company, Apple or otherwise.
"Because they knew they had people who would pay it..."
Why
wouldn't any business make a product, at whatever price point, if they know there are customers who will buy that product? If there's demand, and you fill it, then you've done your job as a business.
In the case of a $15,000 watch, Apple probably saw 3rd parties were set up to that business anyway, profiting handsomely on up-marketing their products, so why not just do it directly and profit themselves? Seems a bit no-brainer to me.
I don't agree with everything Apple does, and I do agree they do quite a bit of gouging (like ridiculous markups on upgrades to their products) and while I may not like it personally, I can't fault them for it from a business standpoint if they're meeting a demand that's there.
This stuff is funny to me with Apple- I've sure seen enough cycles of it now. Apple comes out with something new and there's a HUGE chorus of "I'll NEVER buy that! They've finally gone too far!" (Heck, just saw it with the iPhone 7/headphone jack debacle.
Flash forward a month or two:
"Hey, I just got my new ____!" "Me too!!" "Me three...!" "Oops! I don't wanna be left out, better order mine...!"
Maybe I'll be proven wrong, but from the sea of silver MacBooks I see (the Retinas having always cost around this same price range) I don't see them having any trouble finding the demand, and nothing egregious for meeting it.
Meanwhile, I get my work done on a mid 2015 15" retina MBP (2012 retina before that) and it was worth very gouged penny since there was nothing else as good to get my work done with on the go. I'd have one of the new ones were it not for my current getting things done.