Qualcomm has taught us it isn't even easy at all. I don't want to derail the topic too much, but if you look at Apple's direction in Server and DC, they are still heavily relying on AWS, Azure and Google. Playing the three cloud services to its maximum advantage without having itself investing too much into cloud.
"Cloud services" is a large category!
It's certainly true that Apple has told us that they utilize third party cloud services.
It is ALSO true that Apple have told us that they have their own large data centers, including a few pictures of the rows of racks, and, they are building more of these.
Which raises two issues.
The first is that there is scope for Apple to use their own "server" infrastructure (custom chips and/or hardware and/or software) in whatever those racks are doing today. Obviously there can be mix and match here --- if Linux/Linaro serves their data center needs better, they can use that on top of Apple custom CPUs placed on sledges that are essentially Facebook Open Compute designs.
Now you can argue this is crazy, and it might be, except consider the next step, which might be for Apple to offer cloud compute services to complement their current cloud storage services. These could take a variety of forms. For example suppose Apple offered "compilation in the cloud" for small shops. Specialized cloud computation of this sort IS coming; for example Wolfram offer Mathematica computation in the cloud for people who have the occasional need/desire for a large computation, but it makes no sense for them to a buy a large computer.
Now before you say that that's a dumb idea, that compiling is easily done on a small 6 or 8 core Mac, open your mind to what warehouse compiling could allow. For example: vast amounts of optimization in compiling are either search problems (ie super-optimization, easily parallelized across many many CPUs) or pattern recognition problems (ie train a neural net on various alternative ways to restructure a loop, let it learn the pros and cons of each restructuring, and have some of your compile passes now be neural net passes...
There are obvious extensions to this, like running validation suits after every change, or running large performance suites and, again, looking at patterns...
Beyond selling compute services as compilation, Apple could move on to selling compute services to developers on behalf of customers. Right now any developer can use iCloud storage where it makes sense, both to store program info that's specific to me, and to store aggregate info specific to everyone's use of the product. But only Apple can offload computation from my device. Apple could provide services that allow any developer to offload computation, something that right now developers have to arrange on their own, either through AWS or Azure, or by creating their own infrastructure if they are large enough.
Apple selling servers as boxes may make little sense.
Apple selling servers as a service may make a LOT of sense.