No, I've read it's possible to bundle up some MSI installs, but not a mix of InstallShield, Wise, custom, etc.
You could always get Acronis True Image, it creates a bootable CD when you install it. Set up Windows the way you like it then make an image. Add more programs, make another image. Before installing something you aren't sure of (like SP2 for many people) make another.
If you have multiple drives and/or use multiple partitions, you can install your games to D:, E:, etc. instead of C:.
That way you can make an image of just C: that will include the OS and the Windows setup information for your game (like registry keys) but will not include all the game maps and fixed data. When you restore the image, the game will work fine (as long as D: or whatever is OK) because its setup information is restored and its data is still there on D: