I'll tell you why I have my eye on the Sabertooth p67. I want to eventually purchase an i5-2500k processor, and then looking at a possible 2nd Ivy Bridge upgrade after that. The p67 is the 1155 platform which would support both of those. It looks very well constructed, has stellar reviews, and it is guaranteed by a 5 year warranty. My criteria for choosing a motherboard was something that could play games comfortably, quality built, and hopefully last for at least two years with what's coming out in the mainstream video game industry. I'm not talking about extreme games like BF3 on 60 fps.. Given that the 775 platform has maintained its relevance for a number of years, don't you think it's reasonable to expect that a high end board like the p67 will do the same.
Now, I tend to totally agree that the price of the p67 is a Tad high but I think it will eventually drop, plus, the thing just looks awesome IMO