Ok, we have a Blendtec at home. We could've bought a Vita Mix but Blendtec was at Costco that day, although 99% of the time I see the blenders there, its the Vita Mix guy. I guess my mom went on the wrong/right day to see the other guy.
Anyway, my mom is a smoothie freak. IT's not even a smoothie. It's like a V8. She just mashes fruits and veggies into her blender and hits blend. No ice. No juice. No water nothing. It's straight up pure fruit juice/veggie juice. It's the most disgusting thing ever but she loves it. It's healthy as heck, but I would gag the minute she shows me the orange liquid taht comes out.
We've got about 3x of those $30 Costco blenders, 1x $50 blender, 1x $79 blender, and some oldass blender from Target back in the day. It's not even funny. Those blenders DIE in like 6 months from my mom's abuse. She doesn't blend it for 30 seconds like they do at Jamba Juice. She goes blend for 2 minutes straight. It's not like the motors die. The blade assembly falls apart, or the main container starts cracking apart. It's also hard to clean the other blenders. Blendtec just makes it easy. Not to mention it's DURABLE. The hard plastic is very durable. I can bet my mom abuses the crap out of these things. I have a Magic Bullet that I used through college and it told you never to blend for more than 30 seconds. I'm pretty sure those 2 min blend cycles my mom did on her blenders killed them in no time. It's like redlining your car for a long period of time. The Blendtec was built for this though....
Well in the 1.5 years we've had our Blendtec it is still in pristine condition. We should've already gone through 3 of those $30 blenders from Costco by now, but the Blendtec is going strong.
I'd like to point out that while I think Blendtec rocks because it works well in our house and they can blend iPhones and cell phones and diamonds and what not, almost every commercial application has Vita Mixes.
- Starbucks
- Jamba Juice
- Hell's Kitchen TV Show
- Food Network
etc. etc. I see Vita Mixes in commercial locations all the time. I don't think you can go wrong with either. As for what Kaido said, I see Vita Mix marketing more of boiling soups. It's definitely hot from my taste tests at Costco. I don't think our Blendtec gets that hot.