Regular items. These are just two items from recent orders:
I've paid my $100 prime fee which allows for free 2 day shipping of any prime item. With that in mind, why do prime items cost more than identical items offered by other sellers?
For example,
The prime price is $19.09. New from other sellers is $12.90. Prime's price should be at least as low as the next in line since I've already paid for the shipping with the yearly fee. Why is it so much more than the next sellers price? Because they are trying to recoup some of the shipping cost that we've already paid with the yearly membership fee. That's wrong.
Second item:
$17.97 through prime, $15.99 at the cheapest seller. Prime's price should be at least $15.99.
This is true on most items you find on prime. You find the prime selling price, and there are much cheaper sellers who want you to pay a high shipping cost. Since the shipping cost is already paid with prime, the cost of their items should be lower than they are.