The title and content of the first article I read seemed to clearly indicate a change from the independent third party hardware box to a software app solution.
I think the disappointment is over it being a Carrier app. I still say its a big step in the right direction and in a way I agree commercials and such need to be kept in or not replaced by a ad that generates money for google or apple or whomever else. The broadcaster and the content creator deserve the ad revenue the others do not
It was always a software solution. The thing is, the original intent was for STB manufacturers to come up with compatible software on their own, meeting a shared compatibility standard that defines the base capabilities of this new software approach. This includes devices like Roku as well as TiVo. And the software could be a third party not related to the hardware manufacturer, all that mattered was that it met the standards for both functionality and security.
In essence, it was a software-based cablecard solution, one that was even worlds better.
And then they neutered it by leaving the cable companies to be the ones to create and support the software. I hope the rules further detail the required functionality for this software. And again, people like me on small regional cable companies are going to be last to the party, and suffer lackluster features.
Instead of a neutral platform like the CableCard (which, again, this mandate was originally a cablecard replacement), which any manufacturer and software developer could support, we're handed an even worse vision where the cable companies now have literally all the control and ability to neuter popular or potentially game-changing products. I don't see something like the HDHomeRun Prime becoming a thing with this new model. I could be wrong, would LOVE to be wrong, in that perhaps cable companies do make an app for some software device that functions just like a networked CableCARD tuner that then dishes cable TV access to multiple other devices regardless of software onboard (so long as it can tie into that networked device, much like software that supports CableCARD tuners like the Prime).
Perhaps there is a market for that and, with a market potential, the cable companies might get behind it. But I think this solution is going to need some amendments to make that a potential reality.