hahahahahha from profootballtalk.com :
5. Revenge of the Nerds.
We still can't understand why the folks who come up with the computerized techno-crap for NFL coverage feel compelled to try to impress us with all sorts of bells and whistles that add nothing at all to the coverage.
Though FOX has been responsible for plenty of innovations during its twelve years of broadcasting pro football, there's a point at which further improvements really aren't.
Case in point -- the line at the top of the screen containing the score, the remaining time, the quarter, and the scores of other games makes various metallic, robotic noises, primarily when the down and distance pops up and then inexplicably is wiped out immediately before (and often during) the play.
Guys, we're not impressed by the sound effects. And to the extent that you're trying to skew younger, Florio Jr. says it's stupid, too.
There's already enough stuff to see and hear during an NFL game. Adding extraneous, unnecessary sights or sounds is a waste of your money . . . and of our time.