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Android 4.4 KitKat

Damn. I almost called it. I thought Google would pick a brand name to partner things up. But I guessed Klondike bars.
 
Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.
 
WelshBloke said:
Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.
Click to expand...

Considering they have an actual Kitkat bar on the page, I would guess that they have a deal going. 😛
 
Because of the whole kit kat/google promotion where you go out and buy kit kats and then put your number from the wrapping in to see if you've won a Nexus 7.

Look, naming after a dessert was cute, but you're a grown up company Google. You don't need to run a promotion with Hershey to sell candy bars and name the next version of your OS after a candy bar.
 
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WelshBloke said:
Isn't kitkat trademarked or copyrighted?

I suppose they are just using it as a code name rather than the product name but I hope that they've at least talked to the owners first.
Click to expand...

Red Storm said:
Considering they have an actual Kitkat bar on the page, I would guess that they have a deal going. 😛
Click to expand...

Bingo.

I'm kind of concerned about the name + partnership with KitKat, but I can see it as a good thing. Most people when I tell them about HC, ICS, or JB, they have no idea what version of Android that is. Now, with Google partnering with KitKat, consumers will be able to say "do any of your Android phones have KitKat?" Or they might even be savvy enough to know what features are in KitKat, and when I bring it up, they say "my phone has KK on it!"

Incidentally, anyone think a KK wallpaper will be provided? 😛
 
bearxor said:
Because of the whole kit kat/google promotion where you go out and bug kit kats and then put your number from the wrapping in to see if you've won a Nexus 7.

Look, naming after a dessert was cute, but you're a grown up company Google. You don't need to run a promotion with Hershey's to sell candy bars and name the next version of your OS after a candy bar.
Click to expand...

Yep, I was rewarded by knowing to immediately regret my decision to inquire.
 
dlock13 said:
Bingo.

I'm kind of concerned about the name + partnership with KitKat, but I can see it as a good thing. Most people when I tell them about HC, ICS, or JB, they have no idea what version of Android that is. Now, with Google partnering with KitKat, consumers will be able to say "do any of your Android phones have KitKat?" Or they might even be savvy enough to know what features are in KitKat, and when I bring it up, they say "my phone has KK on it!"

Incidentally, anyone think a KK wallpaper will be provided? 😛
Click to expand...

On the flipside, I can see some tech illiterates going "Okay I got a Kitkat, now what?" when calling for support. 😉
 
bearxor said:
Eh, whatever. I just figured Google had more class.
Click to expand...

I understand what you're getting at, but every OS iteration always has a code name. I'm not saying Apple's naming scheme is any better or worse, but they name every OSX iteration. Mountain Lion, Snow Leopard, Maverick, etc.. Companies are allowed to do that, and if teaming up with KK brings Google and KK more advertising and business, then so be it. In no way is bad for consumers unless Google forcefully places KK ads/images in the core of 4.4.
 
What generic dessert/candy starts with K that they might have used instead? I'm drawing a blank a the moment...
 
Haha, thats right, forgot about that one. I guess there's no advertising dollars in that name.
 
bearxor said:
Eh, whatever. I just figured Google had more class.
Click to expand...
How is using Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean, and Kitkat any different from Lion, Tiger, Leopard, Snow Leopard, and Mountain Lion?

How much "class" is there in these code names?
 
ChronoReverse said:
http://www.bbc.co.uk/news/technology-23926938

Looks like both companies just decided to do it without money exchange.
Click to expand...

Ah, good thing you found that. I was debating if Google paid Kitkat for the use of its name or if Kitkat paid Google for the advertisement. It's a weird thing when you see marketing enter a project codename vs generic dessert terms. The article did have a good point that when you get your brand tied with another company's product, you open yourself to risk.

"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."
Click to expand...

It's overall pretty weird but I guess that's what they're going for.
 
lothar said:
How is using Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean, and Kitkat any different from Lion, Tiger, Leopard, Snow Leopard, and Mountain Lion?

How much "class" is there in these code names?
Click to expand...

The class is determined by how much you like/dislike the company it seems =)


@TuxDave
I like how the companies just up and decided to do it amicably.
 
Next up Lemonheads


lemon-heads.jpg
 
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