QueBert
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- Jan 6, 2002
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A 30 second search found:
http://www.bizjournals.com/stlouis/...raft-brewers-concerned-over-new-a-b-nbev.html
A new distributors incentive program introduced by Anheuser-Busch InBev last month has craft brewers worried that it could squeeze them off the shelves.
http://www.fool.com/investing/gener...alysis-anheuser-busch-inbev-sa-incentive.aspx
Anheuser-Busch InBev (NYSE:BUD) offered incentives to distributors to be virtually exclusive to its brands,
http://www.wsj.com/articles/craft-brewers-take-issue-with-ab-inbev-distribution-plan-1449227668
Anheuser-Busch InBev NV’s new plan to reverse declining volumes in the U.S.—by rewarding distributors who focus on brands like Budweiser and Bud Light—is raising alarm among craft brewers who worry it will make it harder to get shelf space for their IPAs and porters.
http://www.motherjones.com/tom-philpott/2015/12/big-beer-wants-take-away-your-craft-beer
At least one distributor has dropped a craft brewer as a result of the incentive program. Deschutes Brewery President Michael Lalonde said Grey Eagle Distributing of St. Louis last week decided it will drop the Oregon brewery behind Mirror Pond Pale Ale because it "had to make a choice to go with the incentive program or stay with craft."
So either you choose to ignore the facts or your just another one of the millennials who only care about what they want and don't care how that happens so long as they can get their beer without to much trouble. How about the people that love Deschutes brews, because of InBevs "incentives" they are now in the the exact same position you lamented being in earlier. Having to drive and call around to find a beer that was, before the bribe, just down the street. The narrow view of; as long as I have what I want how bad can it be, is a sad one. Look around at the impact this will have on smaller breweries, its not good. Unless you wold prefer all telecommunications go back under one Bell corporation.
Again, Coke gives stores incentives to not stock as much Pepsi product. Hershey gives incentives to not stock as much Mars candy products. Monster wants all the space Rockstar takes up. This is how business works, inDev's doing nothing out of the blue here. And like inDev or not, craft beers are now easier to find as a whole. I deal with craft beers and selling them for a living. The store around the corner from me sells Fresh Squeezed IPA from Dechutes. They didn't carry a single craft beer aside from Arrogant Bastard for ages until Bud got them to carry Goose IPA a few years ago. Since then they've expanded.
Store owners have a choice to take the incentives or not, inDev isn't saying to anyone if they carry Dechutes they can't carry Bud products. They didn't ask us to get rid of shit to carry Elysian, in fact they brought in a totally new cooler because I said we weren't going to get rid of shit. It's the store owners who don't stand their grounds fault.
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