I have put a challenge to AMD on this, to prove to users that Carrizo is as good as the marketing materials would have you believe. AMD needs to work with an OEM to build a premium $700 and $1500-$2500 designs – not some business model with some high specifications, but a true and honest representation of what can be done in a stylish way with none of the bloat. Have a set of guidelines that can be awarded to devices that are ‘Premium Mobile’ or ‘AMD Mobile Gaming Ready’ and meet specific internal standards (SSD, dual channel memory, 8 hours+ light battery, under 2kg, Full HD IPS panel) so users and businesses can be directed to the better experience. Again, this sounds like what Intel was doing with its ultrabook line, but whether you gather that a success or failure, it was at least pointing the arrows to obvious positive points.