Yea, but that statement was from the dealer's mouth himself and as posted earlier above by Bryan apparently it does hold its value very well. 
So do I just straight up haggle until the residual is up to 60%, the money factor is down and the total purchase price is down? Because I do think its absurd to pay any more than $300 a month for a Jeep Wrangler with an MSRP of 29k
		
		
	 
Brief synopsis from my email to Josh:
Dealer is only making about $700.  Residual is set by the bank, not the dealer.  Residual SHOULD be much higher, but when I worked out a retail 75 month payment for comparison it was nearly identical to the 39 month lease.  There's just no good incentive on Wrangler now b/c ALG grossly undervalues them and Chrysler has zero need to push them with incentives (much greater demand than supply).  Basically, with $1000 down he's stuck paying $400+ a month no matter how he slices/dices it, though with the vagaries of leasing it's possible that he can get a bit closer to $400 than he currently is if he grinds on the dealer hard enough.  However, a lot of dealers throw out their best price up front on an internet deal and literally have nowhere to go, and especially on a very desirable unit like a wrangler $700 profit is a very small amount.  
I didn't think of this earlier, but they could be marking up the lease factor and making another $500-$1500, so there could be a bit more negotiation room than I originally thought.  But even with that you'd still only be creeping down to right around $400, and that's probably a best case scenario.
	
		
	
	
		
		
			I would suggest going to a couple other Jeep dealers if possible.  You can also check out your bank or credit union to see if they offer leases.
		
		
	 
I AM another jeep dealer (albeit in texas).  If they were raking him over the coals I would have offered him a 380 payment delivered, and it's just not there.  Again, the only potential I see is with that particular bank (we don't use them here in TX) there might be a lower buy rate available than what the dealer is showing him, and he possibly might be able to grind another couple hundred bucks discount.  However, as a lease buyer josh is clearly most concerned about his payment, and the amount of effort to snag another couple hundred bucks off might or might not be worth it to him since that's only going to be a few bucks/month.  He wants something more like $300, and that's just not there for this vehicle.