Intel needs to spend a little more time in the enginerring phase, and a little less in the marketing. As I read it, the new chipsets provide absoluetly no performance benefits over current technology, and require that you completely re-outfit your system. some may see all the new technology support as a positive move, but when all that new technology provides no performance gains, and just requires that you spend a lot of extra money then it is worthless. As long as DDR can maintain lower latency than DDR2, it will outperform substantially faster DD2 modules. At this rate, we'll need to see 667 DDR2 before DDR is outpaced. We might as well have waited for DD3 (which addresses many of the problems in DDR2) and stuck with DDR. This chipset launch is pathetic.