Granted that a few cards will be keeping the BVG (and from the CSR I spoke to at Amex, not at the BVG number, only a few cards will keep it - not all the no-yearly-payment cards) - will the BVG still be worth it?
I read in a few posts (and it's hard to tell what's rumor and what's fact these days) that the BVG will now exclude a larger number of items, will be for only *print* ads, and will disappear soon on the other cards too.
As far as Amex taking away the privilege - I'd definitely hop in on a petition. This is a pretty funny case of a credit card underestimating (or not properly evaluating) it's clientele. Amex had higher income clients for the longest time, and something like the BVG was probably for the most part unused with them. They release cards that have a lower income requirement (like Blue) and all of a sudden - get pounded with claims
Truth of the matter is - it's hard to feel sorry for Amex - they're a credit card company, and are making a killing off of interest and merchant charges. It's also hard to blame them for taking the privilege away - they're in the business of making money, and this benefit was clearly costing them more to provide than it was bringing them back in customers.
If they did see a large drop-off in the number of Blue applications/return memberships, I'm sure they'd reconsider though (unless they're really taking a killing on the BVG).
I read in a few posts (and it's hard to tell what's rumor and what's fact these days) that the BVG will now exclude a larger number of items, will be for only *print* ads, and will disappear soon on the other cards too.
As far as Amex taking away the privilege - I'd definitely hop in on a petition. This is a pretty funny case of a credit card underestimating (or not properly evaluating) it's clientele. Amex had higher income clients for the longest time, and something like the BVG was probably for the most part unused with them. They release cards that have a lower income requirement (like Blue) and all of a sudden - get pounded with claims
If they did see a large drop-off in the number of Blue applications/return memberships, I'm sure they'd reconsider though (unless they're really taking a killing on the BVG).
