- Aug 12, 2001
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(Link stolen from Fark.com)
http://gawker.com/americans-now-too-lazy-to-make-microwave-popcorn-510263487
Microwave popcorn at its inception was all about convenience, having only to wait three minutes to get warm, delicious popcorn, said Colleen Bailey, Orville [Redenbacher]'s brand director. But as times have changed, the definition of convenience has changed.
You don't have to take the extra step of opening the box, opening the wrapper, and hoping you have the skill to watch it appropriately so you don't ruin the product, said Beth Bloom, a food and drinks analyst with market researcher Mintel.
http://gawker.com/americans-now-too-lazy-to-make-microwave-popcorn-510263487
Microwave popcorn at its inception was all about convenience, having only to wait three minutes to get warm, delicious popcorn, said Colleen Bailey, Orville [Redenbacher]'s brand director. But as times have changed, the definition of convenience has changed.
You don't have to take the extra step of opening the box, opening the wrapper, and hoping you have the skill to watch it appropriately so you don't ruin the product, said Beth Bloom, a food and drinks analyst with market researcher Mintel.
