285/x is successor of 280/x obviously... What's the Comedy Central doing here?
You wanted amd to name it r9 370 so much that you believed yourself. ^^
The 265 is faster then the 260X, hence the 285 is not a good name as it's not faster then 280X.
Most depressing thing is it's not a competitor for maxwell, there is no competitor for maxwell - AMD are still competing with kepler with in this case what is basically a 7950. They don't really have a new architecture. This will mean Nvidia can screw us more on prices for maxwell chips due to lack of strong competition.