Context.Cuts out the Video card vendors upcharge, though.
It's a bit more involved than that to bring product to market.
There were certainly delays with g-sync, but it was obviously not vaporware, and the people that REALLY wanted it could get the mod board. That's irrelevant. What matters is that there is finally some credibility that there will in fact be adaptive sync displays next year. I think AMD's long term existence depends on those displays selling well.Keep in mind that DP 1.2A that supports the adaptive sync standard is only ~5 months old. This is pretty fast adoption. It took ~10 months to see the first retail Gsync monitor from the time final working models were demoed. Nothing happens overnight.
Just as a side note, Gsync monitors were supposed to be out 2nd Q and didn't make it until well into the 3rd Q. You didn't see people dramatizing that though.