I had to look it up, as I had no clue why it was ironic, but the founder of Intel award being given to the AMD CEO ? Yes ironic.
My amusment comes from the name pronunciation. ("noice!" is a modern hip way of saying "nice!" Its even funnier "N Noyce" like you're really exaggerating the n)
The founders of Intel are legends. Some of the most important engineering minds in modern history. They must be turning over in their graves seeing Intel run into the ground by incompetent bean counters.
Is it bean counters though? It was my understanding it was more just bad management with no real leadership or aim or understanding of what to do other than hold to their anti-competitive business tactics. Honestly its hard to argue its bean counters considering Intel literally threw billions away on things that went nowhere (GPU development prior to most recent, mobile, even wearable tech - they literally paid fashion designers to put LEDs in dresses and other). Heck, while their chips were riddled with major security flaws they spent billions to buy McAfee (which that looks really interesting in hindsight...).
Intel easily could have spent the same money but poured it into development and engineering and likely been much much much better off.