Exactly. See Warhammer Total War, pretty much same results. Evidence starting to strongly point to AMD built a better DX12 architecture.
That, plus having GCN in both consoles to start cementing paradigms on how to get the most out of their product and possibly being the supplier of next gen consoles, if happening, further establishing GCN as the industry standard. Some of the latest console games are quite remarkable considering they're running on what amounts to a 7850 and crappy netbook CPUs. On top of that, we have their GPUopen initiative providing some of the consoles' flexibility on the PC, on open source code.
What else can you ask for if you were a developer and wanted to do some crazy stuff on the PC that is also scalable down to consoles? Want to bring some of that goodness to other platforms? Thanks to Vulkan, you can. No one would have even bothered with a move like Mantle to kickstart the chain of events even with the developers' crying out loud for an API like that.
nV can't touch this. Their proprietary walled garden of technologies especially Gameworks, at least on the consumer space, will probably stop being a problem in little time and will have to start playing the game by other, hopefully more fair-play-like means.
When AOTS benchmarks leaked and a 290 is near a 980 ti:
"Beta software beta drivers. Wait for release."
When AOTS released and AMD slaughters everything but the 980 ti:
"RTS game almost no one will play. Will wait for a REAL Directx 12 game people will buy like Quantum Break."
When Quantum Break releases:
"The game is super buggy, we can't tell anything from such a broken game."
When Quantum Break is patched and a 390x still slaughters a 980:
"Directx 12 sucks. Oh well I don't care, I am going to replace my 980 with a 1080 anyway."
When the goalposts constantly shift NO game is a good indicator because people don't want to read the meter.
The trend is there and the writing was on the wall for nV a long time ago. AMD sure likes to play the long game, even if it means to lose sometimes here and there.
AMD just needs to get a proper marketing team like nV's and get their products moving based on their strengths and creating that apple-like brainwashing halo around their brand that nV has succeeded in making, that's what mainly differentiates both companies lately (That AMD/ATI are alive after Hector Ruiz and the following draining of money and talent is a miracle...). nV managed to sell Fermi, a polished turd vs later Terascale cards in a highly competitive 50/50 market split. AMD couldn't have sold Maxwell as well as nV, that's a given.
To be fair, this has been a clever plotting by them, so far ahead in the future, seeing it come to fruition is exciting. I hope we may come back to a competitive GPU market where the consumer benefits with little gems here and there like the 8800GT, the GTX 460 1GB, the 4850, 5870, as of lately the 7970/290 and probably the RX 480 now, not one where nV scams people with cards that become obsolete in a year or two while asking an arm and a leg for them (I'm looking at you, Kepler. You too, Maxwell, in due time. You too, Founders Edition $100 tax for "craftsmanship".)