All they have to do is charge less than Intel for +/-10% performance. Thanks to the HEDT line, that'll be easy for their 8c/16t offerings. And it's not like Intel's 4c/8t chips are cheap either.
Pretty much everybody here doesn't seem to understand how volumes scale with pricing.
Intel''s HEDT market is $4 billions per year so about 2.5 million units.
Ryzen 6 and 8 cores anywhere close to HEDT in price gets crushed by Intel. It's very easy for Intel to adjust prices a bit in a category with low volumes and they have the PCIe lanes advantage.Anyone paying those prices will also see more memory channels as an advantage not as an extra cost.
If AMD wants to sell 500k units for 6 and 8 cores , they should price 8 cores at 600-700$. Intel can easily price 10 cores at 999$ with 8 and 6 cores just 50$ above AMD to just end all the AMD hype.
With such prices AMD would kill the marketing bang and their quads won't sell well either. They'll end up with the entire platform generating a billion in revenue and that''s many times less than its potential.
They can offer twice the cores Intel does by removing the GPU and replacing it with more cores. That's not competitive, it's a lot more than that and Intel's 10 cores die is far too fat to be able to compete at Kaby Lake pricing and 10s of millions of units.That's how AMD milks this.
High pricing=tiny market, that's a fact not a supposition. Intel's ability to compete at high prices is not questionable. At low volumes it's not even noticeable if they adjust pricing given their total revenues..