Amd Renames 57xx to 67xx

[Castiel]

Amd

http://www.amd.com/us/products/desk...6770/Pages/amd-radeon-hd-6770-overview.aspx#2

http://www.amd.com/us/products/desk...6750/Pages/amd-radeon-hd-6750-overview.aspx#2

 

[happy medium]

No way , they have to make a card faster then a 5770 and slower then the 6850. 6780?

This is suicide.

 

[bryanW1995]

they announced this when 68x0 launched last year, though hopefully they'll get enough criticism for this that both camps will shy away from doing it in the future.

 

[Absolution75]

eh, at least it kind of makes sense


in all honesty - do you really think if they created a whole new chip that it would be any faster than what the 57xx already is?

The 68xx performance hovers around the 58xx performance . . . Performance denotes price you can charge.

I don't see the benefit of AMD designing an entire new chip for a low-mid range segment. . . The performance will be identical. Maybe it would be slightly cooler?

To me: Same Process Node + Same Features + Same Performance = somewhat reasonable reason for a rename as there isn't really anything they could do without completely revamping their entire product line.

 

[mnewsham]

eh, at least it kind of makes sense


in all honesty - do you really think if they created a whole new chip that it would be any faster than what the 57xx already is?

The 68xx performance hovers around the 58xx performance . . . Performance denotes price you can charge.

I don't see the benefit of AMD designing an entire new chip for a low-mid range segment. . . The performance will be identical. Maybe it would be slightly cooler?

To me: Same Process Node + Same Features + Same Performance = somewhat reasonable reason for a rename as there isn't really anything they could do without completely revamping their entire product line.

I agree as long as they aren't going to play it off as a big "advancement since last generation"

 

[Powermoloch]

It's like 9800GTX becoming GTS250


btw I love my GTS250 PNY XLR8...it's a beast @ 1440x900

 

[happy medium]

So they are gonna just concede the low end to Nvidia's gts550 or whatever they call it? I was expecting higher clocked 5770 models.

 

[busydude]

nvm

 

[tviceman]

Is Nvidia planning to release a gf116 (aka gf106 with all the memory controllers activated?) Even if it only has 768mb of ram, I'm pretty sure the extra texturing power and (probably) bumped up core clock speeds would be more than enough to decidedly beat the 5770/6770.

28nm isn't coming until Q4.... this could be a long year of pain for AMD's graphics division.

 

[Mr. Pedantic]

Those cards don't sound too bad. If they EOL the 57xx and price it right, since it'll probably perform slightly better.

 

[cusideabelincoln]

This is suicide.

LOL, why? If that's the case then Nvidia has committed suicide several times...

So they are gonna just concede the low end to Nvidia's gts550 or whatever they call it?

Is Nvidia planning to release a gf116 (aka gf106 with all the memory controllers activated?) Even if it only has 768mb of ram, I'm pretty sure the extra texturing power and (probably) bumped up core clock speeds would be more than enough to decidedly beat the 5770/6770.

28nm isn't coming until Q4.... this could be a long year of pain for AMD's graphics division.

They'll lower prices on Barts, if they need to, and Juniper will probably also see lower prices, depending on what GF116 does.

Juniper is 166mm^2
GF106 is 239mm^2
Barts is 255mm^
GF116 is ???? (probably about the same as GF106)

AMD probably isn't able to lower the die size on Juniper and increase performance. It already seems like a pretty efficient chip. And trying to slot something in between Juniper and Barts is probably uneconomical for them, from an engineering standpoint.

So why again will this be painful? We're probably going to see the same staggered performance between AMD and Nvidia.


Wait a minute... those pages say these cards are for OEM only? So we're not even going to see them in retail?

At least they'll equip those cards with HDMI 1.4a.

 

[DaveSimmons]

It was annoying when nvidia did it over and over, it's still annoying when AMD does it.

But that's marketing for you, I guess it's harder to market "5xxx" at the same time as "6xxx"

 

[happy medium]

I think they need a chip like the 5830 speed but at 5770 prices. Thats what i was saying.
6780?

 

[badb0y]

What? As long as they price it accordingly I don't care. Same thing with nVidia. Last year the 5770 was like 200$ no? so now it's like 120$~ so it has come down a notch. Why would they make a new chip when the old one can fill in fine.

6800 series already replaced the 5770 of last year I.E. 200$ price bracket, the 6900 series replaced 5800 series so if they rename it and charge a lower price for it, I don't think it's bad.

 

[GodisanAtheist]

This is just for OEMs, discrete add in parts are going to remain 5770 and so on.

Seriously, Nvidia has done it enough and I congratulate them for it. A fool and his money are soon parted, and these businesses are in the business of making money. If they can sucker the uninformed (95% of computer users, or even that percent of gamers who buy prebuilts) into parting with their money for something that is no faster than what they had before, more power to them.

If AMD approached this business the way Nvidia does more often, we'd have a much more profitable company with a much more competitive line-up.

http://www.hardwarecanucks.com/news/video/amd-rebranding-game-hd-6700series/

HD 5700-series gets rebranded to HD 6770 and HD 6750 but ONLY for OEM customers so don’t expect to buy these cards at retailers.

 

[GaiaHunter]

I still don't like these rebrands.

Although being oem only will avoid someone to "upgrade" from a 5770 to a 6770.

 

[nemesismk2]

I still don't like these rebrands.

Although being oem only will avoid someone to "upgrade" from a 5770 to a 6770.

wait until people like me get hold of the 6770, it's the best thing ever lol. it's much faster than the 5770 which is just old so get the latest mainstream video card from amd the 6770. Remember it must be better then the 5770 because it's the 6770 because everybody knows that a higher number equals better

 

[betasub]

So 5770 would make a good 6670 if it were to be numbered performance-wise as part of the 6-series. But OEMs sell on bigger numbers, so it gets the vacant 6770 name instead.

 

[poohbear]

it says for OEM only?

anyways i true then yea AMD needs to be criticizing for regurgitating the same card and renaming, very lame to do and Nvidia was called out on it numerous times w/ their 8800gt line (they renamed it 3x!!!).

 

[zebrax2]

Maybe OEMs are the one requesting the renaming thus its only for OEM?

 

[cusideabelincoln]

Maybe OEMs are the one requesting the renaming thus its only for OEM?

Maybe. Nvidia has rebadged so many cards for OEM - the entire GT 300 lineup. Perhaps it has been successful for them.

I think they need a chip like the 5830 speed but at 5770 prices. Thats what i was saying.
6780?

???

They didn't have a chip in between the 5670 and 5750. That was a huge gap - 40% difference. The gap between the 5770 and 6850 is basically the same - about 35%. According to their relative performance position per "generation", the 5700 series is going to slot where the 5600 series has been, and the 6800 is going to take over the 5700 slot.

We're already starting to see 5750s get as low as the 5670 debut price, and the 6850 is at the 5770 debut price.

 

[happy medium]

They didn't have a chip in between the 5670 and 5750. That was a huge gap - 40% difference. The gap between the 5770 and 6850 is basically the same - about 35%. According to their relative performance position per "generation", the 5700 series is going to slot where the 5600 series has been, and the 6800 is going to take over the 5700 slot.

We're already starting to see 5750s get as low as the 5670 debut price, and the 6850 is at the 5770 debut price.

thanks that sort of answered my question.

5970 is to 6990
5870 to 6970
5850 to 6950
???? to 6870
???? to 6850
5830 to ????
5770 to rebage
5750 to rebage
5670 to rebage?
rest of 5xxx series = rebage?

Thats 2 new chips, right?

So this is what you are saying?
That lineup looks kinda funky to me, ha.

Lets compare to the nvidia side or what we guess it will be.
gtx595
480 to 580 gf110
470 to 570 gf110
460 to 560 gf114
460se to 560se gf114
450 to 550 gf116
gt 240 to gt540? cut down gf116?
gt530 =gf118?
They have 3 new chips gf110,gf114,gf116,and mabe a gf118 also

http://en.wikipedia.org/wiki/GeForce_500_Series

 

[PingviN]

It makes sense somehow, no point in designing a new chip on 40nm just for the heck of it. The whole rebranding-situation is a joke, however, but at least they limit it to OEM.

 

[SlowSpyder]

At frist when I heard about this it really didn't bother me seeing as 32nm was cancelled, it would likely have been difficult to make a chip smaller then the current 5770 GPU for the same performance, or really give it much more speed other than a clock speed bump.

But the more I thought about it, it bugged me. They were able to create the 68xx cards, I can't think of any reason why they didn't name the 68xx as the 67xx and then use the rebranded 57xx as the 66xx series. I guess the price the 66xx would sell at would make sense for the performance or cost of creating that GPU?

I'm not really sure. At any rate, I really don't care for rebranding at all. But, as I said, I think when 32nm was cancelled it caused some changes in plans.

 

[Mistwalker]

Rebranding remains dumb.

If AMD is happy enough with 5770 performance they felt a simple features bump was enough for the rename, that's well and good--but what do these cards have the 5700 series didn't? HDMI 1.4?

And as has been said: at least it's limited to OEMs.