You seem to suffer from the delusion that NVIDIA and AMD has to launch at the same time?
Not at the same time but reasonably close to each other. That's not a delusion, it's
history. Go back to history and see how it was in the past before telling me I suffer some delusion. In the tech world, things move so fast, being 6-8 months behind isn't winning much imo. The company still makes $ but technologically speaking, it's already late. What if AMD launched all of their cards 6-8 months behind? You wouldn't claim they are late?
Once a competitor launches a new generation/refresh first, you are late every day after that because your product is no longer up-to-date, unless your competitor is way behind (2900XT vs. 8800GTX).
1) 8500 (August 2001) vs. GF3 Ti500 (Oct 2001) - very close launch but NV technically won this round since the vanilla GF3 launched way before the 8500
2) GF4 (Feb 2002) - AMD has no response - lost this round completely
3) 9700Pro (June 2002) vs. FX5800U (Jan 2003) --> 7 months behind: NV badly lost this generation (behind and miles slower)
4) 9800Pro (April 2003) vs. FX5900U (May 2003) - very close launch
5) 9800XT (Sept 2003) vs. FX5950U (Oct 2003) - very close launch
6) X800XT AGP (May 2004) vs. 6800U (April 2004) - very close launch
7) X850XT PE (Dec 2004) vs. nothing from NV - NV lost this round
8) X1800XT (Oct 2005) vs. 7800GTX 256mb (June 2005) - AMD is way behind, and subsequently lost this round.
9) X1900XTX (Jan 2006) vs. 7900GTX (March 2006) - very close launch
10) X1950XTX (Aug 2006) vs. nothing from NV - NV lost this round
11) 2900XT (May 2007) vs. 8800GTX (Nov 2006) - AMD is way behind, and badly lost this round
12) 3870 (Nov 2007) vs. 8800GT (Oct 2007) - very close launch
13) 4870 (June 2008) vs. GTX260/GTX280 (June 2008) - launched the same month!
14) 4890 (April 2009) vs. GTX275 (April 2009) - launched the same month!
15) 5850/5870 (Sept 2009) vs. GTX470/480 (March 2010) - NV is way behind, but they brought good performance, which "saved" their face
16) 6970 (Dec 2010) vs. GTX570 (Dec 2010) - launched the same month!
17) 7970 (Jan 2011) vs. GTX680 (March 2010) - fairly close launch.
Source
And now the <$400 Kepler desktop GPU market
HD7750/7770 = Feb 15, 2012 --> No response from NV for 6 months...not expected until Sept-October (so 8 months late)
HD7850/7870 = Mar 5, 2012 --> No response from NV for 6.5 months (assuming GTX660Ti/660/650 all launch Aug 16).
So you are saying NV isn't late with its 28nm Kepler desktop roll-out? This isn't like car model years where a major redesign happens every 5-7 years. If NV fans are waiting 6-8 months to buy < $400 Kepler, that doesn't change anything. Should we start rumours that HD8000 series is 6 months away? NV had to use feature obsolete, power hungry, and VRAM starved 560/560Ti/570/580 to compete with 7850/7870 all this time and had no counter at all to 7750/7770 on the desktop. That's 6-8 months late. Delivering a better product 6-8 months later is not an accomplishment of any kind, esp. since you have seen exact prices, specs and performance of your competitor and 28nm node matures over time, making it cheaper and easier to release faster cards.