AMD has/had big performance problems.
As did NV but you keep ignoring it. All those titles like Anno 2070, Shogun 2, Alan Wake, etc. ran much slower on NV cards and they only fixed 1 of those - Shogun 2. You seem to continue to ignore major performance gaps NV still has in Metro 2033, Arma II games and so on.
What you see is a result of bad sales of the Radeon products. Price cuts and more bundles are marketing instruments to increase them. nVidia did not need it in the last month. It's like saying that BMW should notice that KIA is giving more stuff for free away if you buy a KIA car.
So AMD is KIA and NV is BMW? I've never seen a KIA beat BMW's cars in any professional reviews. I've also never seen a KIA that offered better materials quality than a BMW. The reference designed GTX670/680 use budget components / cost cutting measures were implemented in their reference designs. NV even banned voltage control due to electromigration above 1.175V + minor dynamic GPU voltage adjustment. AMD cards have no problems taking 1.25-1.3V without failure and in fact AMD warranties them up to 1.256V in GE form. I guess you are saying KIA has better quality than BMW then? It's not AMD's fault so many NV consumers are brand attached like Apple customers are. That's their reality and they tried to combat it with lower prices on HD4000/5000/6000 series and it clearly didn't work. This is why years of developer relations and driver updates helped to cement NV's brand as a safer buy for many customers. Now that AMD is throwing $ at developers and driver optimizations, you seem to have nothing but negative to say about them, while continuing to ignore performance gaps NV's cards have in a ton of games.
Not only that, but AMD now offers more performance, more overclocking with voltage tuning and dual-BIOS switches for safe flashing, and with this game bundle way more value at the same time - an unheard of in the GPU industry. Sorry, not everyone wants to pay $50-100 for the NV brand name or PhysX. 8800GTX/GTX280/285/480/580 were faster and in the case of GTX480/580, they offered clear advantages in the form of superior DX11/tessellation performance, more VRAM and better overclocking headroom than 5870/6970. GTX680/670/660Ti offer no such advantages over 7970GE/7970/7950, perform worse and have worse overclocking headroom. Not sure how in the world you managed to compare AMD's products to Kia. Maybe only in your mind.
GTX680 now loses not only to 7970GE, but even to the 7970. At 1600P, 7970GE is now 15% faster at 1600P, which means 20-25% faster than GTX670.
Gigabyte GTX670 =
$400 with no games.
Gigabyte GTX680
$505 with no games.
Gigabyte GTX680 4GB for
$580 with no games.
vs.
Gigabyte 1100mhz 7970 =
$450 with 3 free games.
Or maybe HD7970 GE cards still don't exist to you?
What happened to NV's BL2 game bundle? That dried faster than water in the dessert. NV didn't even have it going for more than a month. I guess if you are an NV shareholder, you must be loving it that NV continues to sell cards without offering much in the way of value to gamers. If gamers still buy NV cards without price drops from NV, they only have themselves to blame for NV's ability to keep prices high this entire generation. Ironically it sends a signal to NV that they really don't need to improve drivers that much, or offer faster cards than the competitor. Many of us have long suspected that NV loyalists will wait 6-9 months to give their $ to NV or buy NV cards even if they are slower or as the case has been since June, pay more for worse performance. Everything you say only solidifies this view as you have quickly turned to profit margins, contract losses to OEMs, etc. and forgot what these bundles and drivers are all about - us gamers and future prospective buyers in the DIY PC market. I guess only NV offers value to gamers, but when AMD does it, they are desperate and budget brand like KIA? It can't possibly have anything to do with NV being like BOSE, charging exorbitant prices for the brand when a competitor offers more value and performance?
How quickly people forgot what made GTX670/680 special - launching with faster performance and offering more value by undercutting AMD's HD7950/7970 cards. Using your logic, I guess NV was desperate too then because they undercut HD7970 by $50 with the 680? OR you are saying they had GK110 in their pocket but purposely held it back because their GTX660Ti could compete with the HD7970? You are not being consistent. When NV offered more value in March-early June 2012, gamers praised them and many people here only recommended NV cards. Now AMD continues to offer way more value and performance and hopefully NV will respond, resulting in stronger competition.
Maybe you missed this earlier quoted in the thread:
"From a price / performance standpoint, there are actually very few reasons to recommend the GTX 680 at this point and at higher detail settings there’s just no competition."
Truly impressive. 
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