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AMD is pulling marketing

I don't like PR schemes any more then the next person, but frankly we need SOME way of measuring perormance besides pure "MHz".

The average person walking into a store wouldnt know that a 1.5GHz P4 + 1845 is slower then a T-Bird 1.4GHz + SiS735... afterall it has higher "MHz" which is all most can differentiate by.
 
This is just like the PR rating Cyrix chips used to have. Pitiful to see such a great company revert to this.
 
Old news but still good news.
I think it's a bad move by AMD. They are deliberately misleading the populace. Fair enough they need to boost sales, but this is completely out of hand.
 
A great quote from overclockers.com that sums up the feelings of the general populous:

"The great irony is that the folks who know the truth won't mind this honest lying, but the thimbled-brains who made it necessary will. "
 
Hmmm, considering some of the things Intel has done (for example- the PIII makes the Internet go faster, etc), the matter of a so-called PR rating (which has been done for some time- at least 5-6 yrs)seems rather trivial, and is something which can actually be proven in most benchmarks.
Or are you outraged because the P4 2.0 isn't being marketed as "every bit the equal of the AMD 1.4"
 
i think it was succesful in a advertising stand point...
they have their name in the news and it says that their slower clock speed is equivalent high speed p4.... to me even if they don't follow through with it the controversy alone will pay off....

hell what do i know... im eating a hot pocket for dinner
 
This PR rating is not going to cut it. AMD was not popular with the general public when they were winning the mhz race, despite their low pricing. Now they face Intel with high mhz ratings, huge price cuts and great product recognition. There's no way they are going to compete with that. The general public wants speed not spin.
 


<< considering some of the things Intel has done (for example- the PIII makes the Internet go faster, etc), >>



When did Intel say the P!!! made the internet "go faster?" I don't beleive ANY Intel commercial ever said that. It was "enhancing the internet experience" or some BS like that - but I don't understand this misconception on the subject of Intel advertising...

Perhaps we equate experience with speed instead of nifty effects and content creation.

Anyways, I don't like this Athlon PR type scheme. It just seems fake... Why don't they sell their processors on rating based on SysMark or somthing like that.... at least then they could sell the Athlon by comparing SysMark numbers, not by making the Athlon try to look as good as the P4 in terms of a relatively meaningless Mhz number.

Oh well, the public here likes big numbers... that's why basketball is more popular than Soccer in the US... BIG scores.
 


<<

<< considering some of the things Intel has done (for example- the PIII makes the Internet go faster, etc), >>



When did Intel say the P!!! made the internet "go faster?" I don't beleive ANY Intel commercial ever said that. It was "enhancing the internet experience" or some BS like that - but I don't understand this misconception on the subject of Intel advertising...

Perhaps we equate experience with speed instead of nifty effects and content creation.

Anyways, I don't like this Athlon PR type scheme. It just seems fake... Why don't they sell their processors on rating based on SysMark or somthing like that.... at least then they could sell the Athlon by comparing SysMark numbers, not by making the Athlon try to look as good as the P4 in terms of a relatively meaningless Mhz number.

Oh well, the public here likes big numbers... that's why basketball is more popular than Soccer in the US... BIG scores. >>




I do remember seeing Intel ads that did say buy the P3 for a faster internet. I even remember seeing them advertising on their site to buy the P4 for a faster internet. So, yes they do/did say that.
 
They baseing the A4 1600 model on todays lagacy sothware benchmarks,wait and see how things work out on the new WinXP OS when the sothware codes catch up with the P4 codes,what a stupid move.Hell AMD might as well throw their arms up into the air and give up.
PS: Someone ask you a question !!.What MHZ you running!! oh don't no; but it says I got model 1600 What a joke.AMD guys now you will be able to overclock your model# LOL.Then you can report your chip model 1400 running at model 1621 🙂.
 
I for one think it's a GREAT idea! But then, I work with the public on a daily basis trying my best to explain simply scientific facts to them, so I mayhave a deeper understanding of their basic need to be BS'ed.You can spend half an hour explaningsomething true to a person who doesn't want to hear the truth and they willnot believe you (i.e lower clocked AMDs are as fast or faster then higher clocked Intel fora lot less $) but they will except as cold hard fact something totally false if it fits into what they want to believe(see any political speach given by anyone running for any political office):Q As for "thiswill create a lot of confusion" 😕 guess what, a conservitive 90% of them are confused to begin with! I say baffle 'em with model numbers,... I propose that they simply don't care.Give 'em what they want, a 'model' 1600 at the price of an Intel 900MHZbut runs as fast as an Intel 1.6GHZ.

Excuse my slightly cynical view on 'the general public' as I've just spent the last eight hours with them. That's eight hours of my life I'm never getting back.
 
The PR system is the correct call. We may think it's stupid but then again we're not 99.9% of the American Public who would put crap in their face and rub it all around if Brittany Spears does it. Dumb consumers (ie everyone who puts down $$$ without researching their purchase) look blindly at numbers. It's not like AMD is lying, the Palamino does perform significantly better than an equally clocked P4, the reviews show that clearly.

If you don't like it don't worry about it, just buy based on Mhz.
 
Well AMD... You have only managed to bank a pathetic 1.4mhz in this round You arethe weakest link GOODBYE.
 
i think you mean 1.4 gHz. its been a while since AMD or anyone else made a mainstream processor that was only running at 1.4 mHz.

--jacob
 
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