AMD FX 8-Core Processor Black Edition promo vid.

[bryanW1995]

Apparently AMD has moved all the competent marketing staff to the video card dept. Of course, it's easy to look smart when you've got a 3 year track record of leadership/competitiveness vs a 5 year hitless streak.

 

[Idontcare]

It all goes to show that mediocre marketing really is not good enough when your primary competitor has their sh!t together in the marketing dept.

Bigger marketing budgets just means your ad campaign reaches across all 50 states, and goes global. But it takes talent, expertise, creativity, to come up with a winning campaign message itself.

I refuse to believe that Intel has every talented marketing director on the planet locked up in contract. But the bottom-line is that there are some brands of toilet paper that have more brand recognition with my family members than AMD does.

When people are more apt to know who's toilet paper they are wiping their ass with, or which brand of toothpaste they are brushing their teeth with, versus knowing if an AMD CPU is powering their computer they use to play WOW or facebook for 8hrs a day, that is when you should know your marketing team has brought mediocre to new lows.

 

[notty22]

Apple is the absolute king of marketing.
http://www.usatoday.com/tech/columnist/kevinmaney/2004-01-28-maney_x.htm

Apple Computer's famous "1984" commercial, which introduced the Macintosh, wasn't the only computer ad that aired then. It's just the only one that changed people's lives — particularly people who already loved technology.
Twenty Super Bowls later, many tech industry leaders say the ad and the first Mac played an inspiring role in their career paths. It was one of those rare bolts of lightning that can mobilize a generation in a particular field — the way John F. Kennedy's call for a man on the moon motivated the aerospace crowd, or Bob Woodward and Carl Bernstein rallied young journalists with their Watergate investigation.

 

[AnandThenMan]

It all goes to show that mediocre marketing really is not good enough when your primary competitor has their sh!t together in the marketing dept.

Bigger marketing budgets just means your ad campaign reaches across all 50 states, and goes global. But it takes talent, expertise, creativity, to come up with a winning campaign message itself.

I refuse to believe that Intel has every talented marketing director on the planet locked up in contract. But the bottom-line is that there are some brands of toilet paper that have more brand recognition with my family members than AMD does.

When people are more apt to know who's toilet paper they are wiping their ass with, or which brand of toothpaste they are brushing their teeth with, versus knowing if an AMD CPU is powering their computer they use to play WOW or facebook for 8hrs a day, that is when you should know your marketing team has brought mediocre to new lows.

Sigh.

Okay, then please tell us all how AMD can compete with Intel in marketing, when Intel can outspend AMD 1000:1 or more in advertising? Be specific, I'd like to know what you think they should do.

 

[LOL_Wut_Axel]

Care to explain me how 2-4 threads is a wrong statement and it should be 3-4 threads as the correct one?

Just for additional reference:
Starcraft -> 2 threads
Civ5 1 thread as long as drivers aren't good.


so again -> most applications are between 2 and 4 intensive threads. Also the reason why every intel cpu ranging from i3 to i7 support at least 4 threads.

I'm also not sure what you try to prove... My point was that turbo is important in everyday applications because they won't use all the cores on BD -> turboboost active (also active with all cores in use). How is that not going to change your performance perspective?

No, because gaming isn't the only thing you mention when you say "most applications", especially taking into account these CPUs are for the Performance market and not Mainstream. It always worries me how when people try to use arguments for applications all they can bring up is gaming. And Civilization V takes advantage of more than one thread. I already made a list some time ago of games that support multi-threading, and it was rather long.

I was specifically referring to the desktop. I do like the E-350, but many builders are putting it in 15 inch laptops, which I dont think is the right place for it. I did see the HP dm1v or something like that with an 11 or 12 in screen and the E-350 that was attractive.

As far as the desktop, you are comparing a triple core AMD CPU to the lowest of the low dual core Intel products and a quad core vs a dual core, so I dont think that proves AMD is superior. I will grant they may be competitive on price by adding more cores, but that is all.

So? Whether or not you like it in desktops or not is irrelevant. The point is it's part of the Essential market, and there Ontario and Zacate does better than Atom. Both are available for desktops, and you asked for desktop CPUs.

As far as the other ones, who cares if the Pentium has two cores and the Athlon three? We're comparing based on CPU performance and price, which is what you asked for. The Athlon II X3 445 is overall faster than the Pentium G620. As for the Phenom II X4 vs the Core i3, again, same thing. Core i3 is two cores with HyperThreading and Phenom II X4 is four cores, something you weren't keen on mentioning. It doesn't matter if it has more cores. If it's superior in CPU performance, it's superior (granted, in case of the Core i3 vs the Phenom II X4 they're pretty evenly matched). Perhaps you should've used another argument.

Also, FYI, the lowest tier Intel CPUs are the Celeron line and not Pentium, which will be released with the Sandy Bridge architecture soon in single and dual-core variants.

 

[sm625]

AMD could make a 15 second clip showing all the greatest games (especially console games) and say something about how all these games were made possible by AMD. Yes its an exaggeration, but technically true, especially for console games that arent available on the PS3! Who hasnt played a game powered by AMD graphics? Associating games with AMD means associating fun with AMD. Intel cannot make that type of association, so AMD has an inherent advantage. They could easily reach parity with intel in brand recognition with the help of just one creative and competent individual.

 

[Phynaz]

Sigh.

Okay, then please tell us all how AMD can compete with Intel in marketing, when Intel can outspend AMD 1000:1 or more in advertising? Be specific, I'd like to know what you think they should do.

Notty gave you the answer.

The Apple 1984 ad ran once. One time. One minute.
People still swear they recall seeing it many times, but they didn't.
Proof of quality over quantity.

 

[AnandThenMan]

Notty gave you the answer.

The Apple 1984 ad ran once. One time. One minute.
People still swear they recall seeing it many times, but they didn't.
Proof of quality over quantity.

That is a very rare event for an ad to make that kind of impact. It would be amazing of AMD could pull something like that off, but it's highly unlikely.

 

[Idontcare]

Sigh.

Okay, then please tell us all how AMD can compete with Intel in marketing, when Intel can outspend AMD 1000:1 or more in advertising? Be specific, I'd like to know what you think they should do.

I don't have to prove to you that 2 + 2 = 4 just for me to be correct in stating that 2 + 2 != 5.

Marketing is not rocket science, but you can't be a wallflower in an industry with maven's and expect to do very well.

Now it is a given that I am stating the obvious inasmuch as I'd be stating the obvious if I said that CEO's of multi-billion dollar businesses ought not be sharing insider secrets...but AMD has pretty much always been special from the top-down, so I'm not really surprised that they are opting with the wallflower strategy in light of Intel's maven marketing.

 

[AnandThenMan]

Is there a marketing plan somewhere in your post?

Seriously, I'd like to hear what you think AMD should do. I've seen countless times people slamming AMD for the lack of proper marketing, but I've never seen a single person show how you could compete with Intel given the huge marketing cash bags they can throw around.

I AGREE that the AMD name is all but non existent in pop culture, no one knows who they are. People that own AMD powered computers don't know who they are or what they make. But AMD is caught in a catch-22, no money can't market, can't market can't get name recognition.

 

[Terzo]

Hrm, I'll play negative nancy and say I don't know what good marketing would do for AMD. Well, at least not marketing to the general public. I'm sure companies and businesses will use AMD or Intel based on their contacts, requirements, costs, etc. and generally be uninfluenced by general marketing. I'm sure AMD does target marketing to these segment of consumers, but it's something we wouldn't see. I also doubt social media would be an appropriate avenue for such marketing.

My guess is AMD isn't marketing to regular consumers because they don't have any compelling arguments on why someone should buy AMD. In general, IPC is lower, clockspeed is lower, and power consumption is higher. AMD's only advantage is with the integrated graphics. Maybe we'll see them try to push that, though they may not have a lot of time before Ivy Bridge comes out and potentially evens things out.

 

[bryanW1995]

Is there a marketing plan somewhere in your post?

Seriously, I'd like to hear what you think AMD should do. I've seen countless times people slamming AMD for the lack of proper marketing, but I've never seen a single person show how you could compete with Intel given the huge marketing cash bags they can throw around.

I AGREE that the AMD name is all but non existent in pop culture, no one knows who they are. People that own AMD powered computers don't know who they are or what they make. But AMD is caught in a catch-22, no money can't market, can't market can't get name recognition.

Two different ideas have been posted in this thread since you asked that question. What about those? Clearly it is much easier to be a savvy marketer when your product is strong, but history is full of outside-the-box thinking in marketing that helped to propel companies to success. Personally, I like the "history of gaming" example, that's outside the box thinking and could help garner AMD significant brand awareness with the non-tech crowd.

edit: Also, in their marketing dept's defense, they probably have a large spend planned for BD's release but had to delay it for 3 months.

 

[hooflung]

i have AMD quad and don't even fully use it.

And here I was wishing my 6 core was a 12 because I've already hit a limit =/

If I was a complete gangster I'd man up and buy a dualcore workstation that had PCI-e so I could play games on it too. I could also use another 8 gigs of ram.

Virtualization is my motif. I can use 6 cores like it was nothing doing mundane stuff. Cleanroom developing ftmfw.

 

[AtenRa]

though they may not have a lot of time before Ivy Bridge comes out and potentially evens things out.

Intel will not invest a lot of its die space and transistor count/power to iGPU for the next few years. They will increase the performance with every new CPU but they will try and give the CPU cores all it needs to have the higher IPC (Performance/power).

I believe they(Intel) clearly see the APU designs as a big x86 CPU core performance threat and they have more to loose than to gain from a bigger iGPU inside their CPUs.

 

[soccerballtux]

Marketing is not rocket science

can you make it a pie chart, they are easier to follow

 

[AnandThenMan]

My guess is AMD isn't marketing to regular consumers because they don't have any compelling arguments on why someone should buy AMD. In general, IPC is lower, clockspeed is lower, and power consumption is higher. AMD's only advantage is with the integrated graphics. Maybe we'll see them try to push that, though they may not have a lot of time before Ivy Bridge comes out and potentially evens things out.

You missed the entire point of marketing. It doesn't make any difference if you have the best product. Marketing is there to drill into your brain that you need something, doesn't matter if you do, doesn't matter if it's the best. Perception>reality.

 

[Idontcare]

Is there a marketing plan somewhere in your post?

Seriously, I'd like to hear what you think AMD should do. I've seen countless times people slamming AMD for the lack of proper marketing, but I've never seen a single person show how you could compete with Intel given the huge marketing cash bags they can throw around.

I AGREE that the AMD name is all but non existent in pop culture, no one knows who they are. People that own AMD powered computers don't know who they are or what they make. But AMD is caught in a catch-22, no money can't market, can't market can't get name recognition.

If that were true then every new business out there was doomed to fail from the start. How the hell does anyone start a business and take it from less than zero to overnight success?

Biggest issue for AMD as far as I can tell, marketing-wise, is they choose marketing avenues that have zero connection to the market.

Intel is picking the hip Blue Man Group and AMD is off sponsoring Ferrari.

Intel is making sure its brand is associated directly with the company. Guess what company has the jingle "Intel Inside"? Oh look, the name is right there in the marketing slogan.

Let's see what AMD has..."The future is Fusion". No connection to the company, and fusion? What percentage of the consumer base has a clue what fusion even is?

I'm not worried about figuring out AMD's marketing delimna. To me the fact that every year companies all around the world go from no public awareness to having stellar brand recognition is proof enough to me that AMD could do it too...unless it is just in such an abysmal doomed death-cycle that there is no hope, and then all I can say is there is no hope so time to throw in the towel.

But I am pretty darn sure the key to getting brand recognition for a consumer-product geared for the masses does not lay in convincing people your tech is the shiznit because you sponsor ferrari.

They sell consumer products, they should at how other consumer products build their brands. How does Coca-Cola build its brand? How does Intel connect its name with its products and its customers? How does Old Spice do it? How does Colgate and Mr Clean do it?

You missed the entire point of marketing. It doesn't make any difference if you have the best product. Marketing is there to drill into your brain that you need something, doesn't matter if you do, doesn't matter if it's the best. Perception>reality.

http://en.wikipedia.org/wiki/Reality_distortion_field

 

[Nemesis 1]

Heres a free slogan for AMD . AMD the company that innovated the Dream Machine!

 

[Mopetar]

Let's see what AMD has..."The future is Fusion". No connection to the company, and fusion? What percentage of the consumer base has a clue what fusion even is?

I'm not worried about figuring out AMD's marketing delimna. To me the fact that every year companies all around the world go from no public awareness to having stellar brand recognition is proof enough to me that AMD could do it too...unless it is just in such an abysmal doomed death-cycle that there is no hope, and then all I can say is there is no hope so time to throw in the towel.

But I am pretty darn sure the key to getting brand recognition for a consumer-product geared for the masses does not lay in convincing people your tech is the shiznit because you sponsor ferrari.

They sell consumer products, they should at how other consumer products build their brands. How does Coca-Cola build its brand? How does Intel connect its name with its products and its customers? How does Old Spice do it? How does Colgate and Mr Clean do it?

At least Fusion sounds cool and people have a vague idea that it represents the idea of power, even if they really don't know exactly what it means. They could just adjust the tagline to drop their name in it somewhere and that solves half of your problem.

But on the other hand, I don't think it really matters. Even though Intel has marketed their brand really well, most consumers are still completely brain dead when it comes to computers. I know more than a few people with advanced degrees in various fields that know next to nothing about computers. They'll confuse CPU, RAM, and the hard disk when trying to talk about them, so it's pointless to tell them that they need an AMD/Intel CPU. They just don't care; probably like a large number of people on these forums couldn't give a hoot what brand of oil was put in their car.

 

[Idontcare]

If you think about why "Intel Inside" is so catchy, they need something like "AMD Amazes(ing)" or "AMD Amplify(ies,ing)" or some such.

 

[Vesku]

AMD AMPED! has some potential. I think they should rework the basics on their marketing. Vision branding seems too much like it was brainstormed during a synergy meeting, lol. Also, what Idontcare pointed out, redirect that Ferrari money. I can't imagine it falls into the interests of many of your actual customers. Better to use that money to fund better developer support, let those Dirt racing games cover your race fan customers.

 

[Idontcare]

AMD AMPED! has some potential. I think they should rework the basics on their marketing. Vision branding seems too much like it was brainstormed during a synergy meeting, lol. Also, what Idontcare pointed out, redirect that Ferrari money. I can't imagine it falls into the interests of many of your actual customers. Better to use that money to fund better developer support, let those Dirt racing games cover your race fan customers.

I like! :thumbsup:

AMD AMPED!

Have you amped your AMD lately? Get amped NOW, get AMD AMPED!

 

[AnandThenMan]

If that were true then every new business out there was doomed to fail from the start. How the hell does anyone start a business and take it from less than zero to overnight success?

The Intel/AMD situation is fairly unique. No one else CAN enter the market, Intel has a near monopoly because they own x86, and won't license to anyone. It's only because a bit of a fluke that we even have a second entry in the market. Also, the costs to become a CPU maker are astronomical, the design hours alone to make your first functional chip are quite honestly staggering. I'm not saying it can't be done, but it would take a serious commitment. The x86 CPU biz is not like "any other biz". Look at how much AMD sunk into owning their own Fabs, it nearly killed them because they could never ship enough volume to make them cost effective. Again, no money left over for marketing. Marketing is not free, auto makers for example spend a heck of a lot on it, especially the likes of Ford, GM, and Toyota.

Biggest issue for AMD as far as I can tell, marketing-wise, is they choose marketing avenues that have zero connection to the market.

Intel is picking the hip Blue Man Group and AMD is off sponsoring Ferrari.

I personally think the Blue Man Group is incredibly annoying, but I guess they work somehow on a marketing level.

Let's see what AMD has..."The future is Fusion". No connection to the company, and fusion? What percentage of the consumer base has a clue what fusion even is?

Almost no one, a definite failure on AMD's part.

I'm not worried about figuring out AMD's marketing delimna. To me the fact that every year companies all around the world go from no public awareness to having stellar brand recognition is proof enough to me that AMD could do it too...unless it is just in such an abysmal doomed death-cycle that there is no hope, and then all I can say is there is no hope so time to throw in the towel.

Again, this is not like so many other markets. People need to understand this very clearly, Intel is a monopoly, and there is little hope of changing that. In fact, the only way that will ever change, is if x86 no longer become relevant. Also, you are forgetting the number of companies that have failed, even despite good marketing, the likes of Google are a very rare success story.

But I am pretty darn sure the key to getting brand recognition for a consumer-product geared for the masses does not lay in convincing people your tech is the shiznit because you sponsor ferrari.

So then what should AMD do? Make up their own jingle? It took Intel years and millions of dollars to drive that tune into our subconscious.

They sell consumer products, they should at how other consumer products build their brands. How does Coca-Cola build its brand? How does Intel connect its name with its products and its customers? How does Old Spice do it? How does Colgate and Mr Clean do it?

By devoting a good portion of their revenue to media, something AMD currently (and almost never in their history) has been able to afford.

 

[notty22]

The Country Dubai owns a share of AMD, and they have some multi-billion dollar Ferrari themed museum/ track / exhibits-ride etc in Dubai. Thats the only relation I know of between AMD and Ferrari, Dubai money. Of which there is ALOT.
Maybe they should help out with the marketing budget ?

Racing attraction: The biggest Prancing Horse logo in the world adorns the indoor Ferrari World Theme Park in Abu Dhabi

Read more: http://www.dailymail.co.uk/travel/a...-park-make-tourist-hotspot.html#ixzz1TpjbKYPX
​

 

[dma0991]

There is really something lacking when it comes to AMD's marketing department. It could either be monetary or creativity, I am siding with the latter.

AMD has associated Ferarri's performance with their CPUs performance and as always the F1 car is a billboard for advertisement. The problem is that there are so many sponsors and the amount you pay dictates how big your advertisement will be.

That being said and you add the fact that these cars would be in excess of 300km/h would make any sticker on the car look blurry. Even if the car is stationary, many fans can't even get near enough to the cars to have a good look.

On the other hand, Intel took what's trending like Girls Generation and turned them into a dancing billboard. These girls are somewhat trending at the moment and I seem to see them quite often, posters plastered all over the place, music videos of them dancing, life size cardboard representation, etc. What better way to attract PC buyers more than girls promoting the brand? It happens a lot in Computex, E3, etc and the formula is proven to work.

I doubt F1 is trending as I can't remember how many years since I last watched it. The last time I ever saw F1 was when Michael Schumacher was still the reigning champion with Ferarri.