AMD FX 8-Core Processor Black Edition promo vid.

[WhoBeDaPlaya]

**

 

[wuliheron]

I think what AMD is doing now is going after design wins aggressively, and pushing Fusion really hard in the big box stores and etailers. I took a look at the mobile offerings at Best Buy yesterday, and was surprised by two things. One, there was a lot of AMD hardware, E-350, A6 and A8 Fusion stuff. Two, in some cases AMD seems to be commanding a price premium for these units in comparison to similar Intel hardware. Atom has been relegated to the very bottom end and is being discounted.

Trinity is scheduled to come out next year and I expect we'll see AMD begin to more aggressively target their marketing at graphics using Ruby.

 

[drizek]

Ruby the girl in leather?

 

[waffleironhead]

I just hope that after all this marketing, that all of their claims are not bull, nor is the performance a dozer.

 

[AnandThenMan]

What they need to "learn" from Intel or somebody, is how to produce a superior product and get it to market on time.

AMD has superior products in the market right now.

While Intel may have used unfair practices in the past, they paid AMD a ton of money to settle that.

Intel bribed Dell in one year more than they paid AMD in their settlement. edit - I actually think it was less, something like $500-600 million, but it was a very substantial payment.

And in these days of technical forums and readily available product reviews on the internet, I believe if AMD produced a superior product, people would be aware of it.

You believe.

 

[wuliheron]

Ruby the girl in leather?

Yeah, ATI's old cartoon figure. They've already started using Ruby to promote bulldozer and with trinity they should be able to leverage their expertise in video gaming into cheaper markets. Within five years you should be able to play games like Crysis on a cellphone, so imagine what a cheap multimedia computer will be capable of just by adding a discrete graphics card in crossfire with a trinity APU.

 

[guskline]

That promo is a hoot. Where did they get that announcer? Well, let's hope the BD lives up to the hype.

 

[notty22]

AMD has superior products in the market right now.

Intel bribed Dell in one year more than they paid AMD in their settlement.

Citation please.

The reality is, management within Intel pushed the boundaries of fair play. To increase sales.

There are bad apples that help ruin public opinion and actually undermine the company they work for.
examples.




Galleon Scandal Snags Top IBM and AMD Execs

Picture this: You are a top executive at one of the biggest technology companies on the planet. You spent 30 years working your tail off, climbing the corporate ladder, building your reputation, and it all paid off. You’re set for life; you can retire tomorrow and never have to worry about money as long as you live. So what do you do? You leak all kinds of inside information on upcoming earnings releases and a high-profile restructuring and spinoff to a friend at a hedge fund who you know is going to illegally trade a million shares on the information and let another hedge fund manager in on the fun, too.
But you’re caught red-handed on tape by the FBI. Poof, it’s all gone. Just like that.
One is former AMD CEO and Motorola president Hector Ruiz, who yesterday agreed to step down as chairman of AMD spinoff Globalfoundries

FBI says Dell and AMD execs sold inside information

 

[Bearach]

Citation please.

The reality is, management within Intel pushed the boundaries of fair play. To increase sales.

There are bad apples that help ruin public opinion and actually undermine the company they work for.
examples.

Galleon Scandal Snags Top IBM and AMD Execs

FBI says Dell and AMD execs sold inside information

It wasn't just an AMD exec, an Intel exec was also linked and arrested in regards to insider trading too. How this relates to the video I have no clue.

Back on topic, this video makes me cringe, it is truly embarrassing to watch. I think it has been up for a while, like notty22 has already said.

 

[AnandThenMan]

Citation please.

I edited my post, but I am not going to go back and re-read all this stuff again.

The reality is, management within Intel pushed the boundaries of fair play. To increase sales.

No. Intel didn't care so much about increasing sales, they were desperate to prevent AMD from gaining a substantial foothold. Emails showed that Intel execs were extremely concerned that AMD would gain a reputation of being a technology leader, and that once the ball started rolling, it would be impossible to stop. For you to believe Intel was trying to up sales shows you don't understand the issue at all.

There are bad apples that help ruin public opinion and actually undermine the company they work for.

This has nothing to with a few bad employees, come on. Your comparisons are way out to lunch IMO.

 

[Markfw]

This ia posting as a mod. If you don't back on topic, I will lock this thread.

 

[frozentundra123456]

AMD has superior products in the market right now.

.

Name one product AMD has in the desktop market that is superior to Intel as far as CPU performance goes.

 

[Mopetar]

Name one product AMD has in the desktop market that is superior to Intel as far as CPU performance goes.

Bobcat?

That said, the first part of the video felt a little campy, but maybe it's just me.

 

[LOL_Wut_Axel]

Name one product AMD has in the desktop market that is superior to Intel as far as CPU performance goes.

I guess you could mention the Fusion E-350 vs dual-core Atom + Ion, the Athlon II X3 445 vs Pentium G620, the Phenom II X4 955 vs Core i3 2100 (well, they're fairly even matched overall), and the Phenom II X6 1090T vs the Core i5 2300 (in multi-threaded applications). When you look at over $200, AMD doesn't even have CPUs at that price range since they can't compete with Intel.

 

[AnandThenMan]

Back on topic, who is going to build an FX box just out of curiosity? I have too many computers already but I can't resist, doesn't matter how fast or slow it is I'll probably do it regardless.

 

[badb0y]

If I can get somewhat comparable/better performance then the 2500K I will buy Bulldozer. I haven't had a AMD desktop in a LONG time.D:

 

[choliscott]

By chance, does anybody know the new time frame when Bulldozer is supposed to come out? I'm eventually going to upgrade either to Bulldozer or Sandy Bridge & waiting for bulldozer to come out before actually buying something.

Thanks

 

[OCGuy]

The fact that they have to promote their top-end chip just to be semi-competitive says a lot, IMO.

 

[PreferLinux]

To add to that line of reasoning.

Don't you remember a thread on here a while back that was saying about a special run of dual core Xeons they did? Clocked at 4.4 GHz.

 

[Riek]

Except that introduces a variable that's dependent on current testing conditions, which is why it's best to compare at base frequencies. That, and if you're thinking of over-clocking, you'll pretty much kiss Turbo goodbye.

And now I'm confirming you don't have much knowledge about this topic again in your second paragraph. I already gave you several examples, and if an application takes advantage of more than one thread (going up to four threads), it's mildly multi-threaded. If you didn't read what I said before, again:

Single-threaded: audio encoding
Mildly multi-threaded: games, web browsers
Multi-threaded: image editing, video encoding, 3D rendering, content creation, file compression/decompression (7-zip, PAR2), compiling, folding, games and productivity.

I'm sorry, but most things are either already multi-threaded or switching to it. Most new games introduced this year are taking advantage of multi-threading, and older games from 08-10 were already mildly multi-threaded (used two to four threads). The only real case you can make for single-threaded applications here is audio encoding.

Care to explain me how 2-4 threads is a wrong statement and it should be 3-4 threads as the correct one?

Just for additional reference:
Starcraft -> 2 threads
Civ5 1 thread as long as drivers aren't good.


so again -> most applications are between 2 and 4 intensive threads. Also the reason why every intel cpu ranging from i3 to i7 support at least 4 threads.



I'm also not sure what you try to prove... My point was that turbo is important in everyday applications because they won't use all the cores on BD -> turboboost active (also active with all cores in use). How is that not going to change your performance perspective?

 

[frozentundra123456]

I guess you could mention the Fusion E-350 vs dual-core Atom + Ion, the Athlon II X3 445 vs Pentium G620, the Phenom II X4 955 vs Core i3 2100 (well, they're fairly even matched overall), and the Phenom II X6 1090T vs the Core i5 2300 (in multi-threaded applications). When you look at over $200, AMD doesn't even have CPUs at that price range since they can't compete with Intel.

I was specifically referring to the desktop. I do like the E-350, but many builders are putting it in 15 inch laptops, which I dont think is the right place for it. I did see the HP dm1v or something like that with an 11 or 12 in screen and the E-350 that was attractive.

As far as the desktop, you are comparing a triple core AMD CPU to the lowest of the low dual core Intel products and a quad core vs a dual core, so I dont think that proves AMD is superior. I will grant they may be competitive on price by adding more cores, but that is all.

 

[Riek]

I was specifically referring to the desktop. I do like the E-350, but many builders are putting it in 15 inch laptops, which I dont think is the right place for it. I did see the HP dm1v or something like that with an 11 or 12 in screen and the E-350 that was attractive.

As far as the desktop, you are comparing a triple core AMD CPU to the lowest of the low dual core Intel products and a quad core vs a dual core, so I dont think that proves AMD is superior. I will grant they may be competitive on price by adding more cores, but that is all.

And intel is only competitive on cores by adding more transistors in each of them, but thats all.

 

[jvroig]

And intel is only competitive on cores by adding more transistors in each of them, but thats all.

Your point is well-taken. As long as the performance benefit is there for a particular price range/bracket, it does not really matter for the users if this is achieved through an extra core, or higher clockspeed, or more/faster cache.

With that said, there is still a lot riding on BD delivering the goods, so to speak. Depending on how they decide the price their lineup, they would seem to need a lot of improvement compared to their last gen products. I hope BD delivers significantly better performance than if they just shrunk down Deneb/Thuban to 32nm.

 

[Rvenger]

It's not about the amount you spend, it's about the quality of your marketing. For example, everyone knows the Intel three chord chimes.

Intel:
Three chord chimes
Intel Inside
Bunny Men
BMG

AMD :
Can't think of a single marketing program.

I have a T-shirt that says AMD "Smarter Choice" on it. I got it from the AMD reps last year when they took me out to lunch. I can't remember that guys number but he was in the engineering dept, and could of given me some BD info I bet.

 

[jvroig]

Yeah, I've heard of "Smarter Choice" myself, but I'm one of the few.

I could ask a hundred of my friends a trivia question like "which company uses the tagline 'The Smarter Choice' ", and they would all not get it. I could even rephrase it as "which CPU company...", but none of them would still get it.

In contrast, "Intel Inside" is so popular that we have spoof t-shirts about it, the same way we have spoof t-shirts about similarly recognizable but normal brands like Tag Heuer and Tommy Hilfiger. Now that is marketing that works.

"Smarter Choice", not so much.

I don't know how to feel yet about this vid and the comic about Ruby and her 8 ninja friends. But the fact that I'm not all up and excited about it probably means it isn't much of a success (for me), it feels that they were "forcing through" some of the BD features into a lay comic that they try to make cool. It just doesn't work for me. Now, if they paid DC to have Batman endorse Bulldozer, saying all of his computers are powered by Bulldozer, including all satellites he uses to track everything that happens everywhere, then that would be a different matter Everybody knows Batman is cool. Or Iron Man, if they bribed Marvel to have Tony Stark say Stark Enterprises runs on Bulldozer. Everybody loves Batman and Iron Man right now thanks to the movie franchises. I wouldn't even care if Tony Stark or Batman even actually mention any BD features. If I knew the Batcave or the Iron Man suit (or Jarvis) ran on Bulldozer, I'd get one ASAP.

Or better yet, find something more viral than a comic. It just didn't seem like the right move to me, except maybe if they actually only paid < $1,000.00, then maybe it's ok.