Good news! gen9 was the Intel golden age in mobile. they owned the place and milked it relentlessly.
They "owned the place" because they had absolutely terrible competition in the CPU department. OTOH, all the 14nm+++++++plusplus successors with Gen9 gave way for the market to forget Intel even had GPUs of their own, or just mock Intel every time they tried to talk about it.
Intel is still paying dearly for all that "milking" even today. Looking at the state of Intel today and how much money they're losing just to become a footnote in GPU talk, it's safe to say it was a terrible strategy that AMD shouldn't follow.
iGPUs themselves never mattered at all. Otherwise Kaveri would've been a market smash hit. too bad!
Kaveri couldn't hit graphics performance estimates because Elpida went bankrupt before they could sell AMD any substantial amount of the GDDR5M modules the chip was supposed to use in laptops.
AMD engineered Kaveri for ~80GB/s total bandwidth from 128bit GDDR5M and got stuck with 34GB/s from laptop DDR3.
They probably had a whole roadmap of Fusion APUs with big iGPUs with GDDR5M that went down the drain because of Elpida's downfall.