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AMD DX11 Cypress is Radeon HD 5870 & HD 5850
- Thread starter PlasmaBomb
- Start date
BTRY B 529th FA BN
Lifer
I'm excited to get one! I think I should of had a 1G card to begin with in UT3
this was already posted in the ongoing 10 page thread, but it is noteworthy enough to deserve its own posting. i just wish we had more pictures of the hardware besides blank ES cards and some solid benchmarks besides a screenshot of wolfenstein running at 70FPS @ some unknown resolution and graphical quality
happy medium
Lifer
PlasmaBomb
Lifer
Stupid search failed me... 🙁
We already have cards with three output ports. In fact, the 4850X2 has four.
http://www.techpowerup.com/rev...hire/HD_4850_X2/2.html
I'd imagine it will be up to the individual board partners to decide how many physical outputs they want to include and what type (DVI, VGA, DisplayPort, HDMI). I suspect the majority of them will stick with two. But it sounds as if there will be hardware support for three simultaneous.
imported_Scoop
Senior member
How is that a great price? That's Nvidia pricing. When was the last time AMD had a $299 single-GPU part?
Wasnt 4870 launched @ ~ $299?
If you are going to complain about the top cards being priced ~ $300 for a while, I dont know what to tell you.
I would say that this last round of pricing is the exception, not the rule. ATi sold a ton of cards, but they didnt make any money. This cannot be sustained.
When was the last time either ATI or Nvidia was 1st to market with its next gen GPU and put its flagship model on sale for less than $300 When there was no competing card out from the opposition?
The 4xxx series was priced the way it was becasue nVidia already had similiar performing cards out there.
solofly
Banned
No! Nvdia's pricing starts at $500+ (for the high-end that is) and for us Canadians $650+. I remember paying almost $1600 (plus tax) for two nvidia video cards a couple of times. You see that Tri-CrossFire in my sig? That cost me only 900 bucks and that was last year. Nvidia is a greedy, arrogant, dishonest company in my book and I'm very glad to see ATI hanging in there and soon the mighty Intel will join the party as well... (and hopefully keep nv inline and where they belong)
Apparently you missed the point where ATi is still not making any money. They possibly screwed their stock holders and employees in an all out bid to gain marketshare. It is a gamble that may or may not pay off.
Point being, the top end card for ~ $200 is not sustainable (unless $200 retail makes them hit their margin) I am thankful that ATi came in and forced the competition to cut prices, but if the GPU division cant make money, I dont know how long AMD will tolerate it. They lose enough money on the CPU side.
So even if ATi puts out great cards, at some point they will have to price them to where they make a profit.
There is a reason nV is cash rich and ATi is debt rich. You call it greed, others call it capitalism.
I will defend both ATi and nV for trying to make profit on their cards instead of being a charity, as I did a couple posts up when someone complained about the top GPU being $299.
nitromullet
Diamond Member
pics...?
With regards to price... I agree, $299 is a sweet price if it performs like we expect. Although, I also see that ATI needs to make money, and I want them to. There really isn't any good reason for them to build market share by selling at a loss (if that is the case). First if all, there is the obvious negative side effect of them simply not being able to maintain this as a viable business strategy. Second, it will only serve to build a 'fair weather' fan base that will drop them as soon as they have to raise the price just to stay in business. You can see this already in this thread with people bitching about what looks like to be the fasted card available for a while being launched at about half the price of what we're used to seeing.
solofly
Banned
There is a difference between making a profit (a living) and ripping people off and that's what nvidia has been doing all along. Last year was the first time ever they bothered to drop the price due to competition. Nobody will tell me otherwise, cause I was there, I supported nv for over 10 years, year after year, video card after video card and thousands of dollars spent.
error8
Diamond Member
I'm baffled that you believe that ATi sells cards for fun, not for money. 🙂
Maybe they don't get 300% profit out of one card, as Nvidia did at the beginning of the GT200, but there is a profit in there, enough to sustain them and push them to make the first dx11 card on the street.
Actually they operated at a net loss, or made $1MM one quarter. I dont think ATi intended to sell at a loss, I think they made a calculated risk to take on nV in the $/performance segment to gain marketshare.
The only way this gamble can payoff is if they get new brand loyalty and then eventually raise thier margins. They cant sustain net operating losses.
That 300% profit on each card is interesting, have a link?
Dont get me wrong, I would love it if the industry could sustain the price/performance of the 4890 year after year, I just dont think it can happen.
error8
Diamond Member
I don't know, I'm not buying into this. There is no company on this planet in my opinion, that would function at a loss, just to gain market share. Let's remember that ATi has been bought by the severely crippled AMD, that I don't believe it wants or even affords to keep another loosing company, under its wing. Somewhere, somehow, with all these low prices, money has been made by selling 4xxx series.
No, I don't. It's just a figure that came out of my mind, when thinking about the apocalyptic price that GTX 260-280 had at the beginning. They had to have impressive profit per piece back then, even though the cards were expensive to produce. I'm not judging Nvidia, I'm just saying. I would have probably done the same thing if I was in their shoes. 🙂 And I would sell the 5870 at 600$ price point, just because it's the first dx 11 card that comes out and because it will probably be the fastest single GPU on the planet, at least for some months. 😉
ATi's yields were a lot higher than Nvidia's GT200's were/are, 60%-70% of chips were able to reach there full potential of 800sp's and 750mhz wheres nvidia had terrible trouble from the start with getting dead/lamed chips
add that to the fact that the RV770 die was very small for a high end chip and i dont believe they made a loss on each card at $300, sure DDR5 probably costs 5x more than DDR3 but not $200 for 1gb
Also Ati posted a profit in the first quater that the 4870/4850 were launched so i think your figures are just made up
It is all in the public numbers released each quarter as far as money being made.
As far as the bolded part, AMD takes a huge hit in their CPU division just to retain the marketshare that it already has. AMD would absolutely love to price Phenom II higher, but they cant.
Without that huge Arab cash injection, who knows if they would still be around in thier current form?
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