AMD announces Never Settle Reloaded bundle

Page 2 - Seeking answers? Join the AnandTech community: where nearly half-a-million members share solutions and discuss the latest tech.

tviceman

Diamond Member
Mar 25, 2008
6,734
514
126
www.facebook.com
Probably. I think both companies have a hard time selling discrete cards for a PC market in agony. This year will be very tough.

That's a pretty broad, ill-informed statement. In Nvidia's last quarter results, their GPU division was up 15.3% in revenue vs. the previous quarter and up 12.9% vs. the same quarter a year earlier. Their financial results are coming in about two weeks, and revenue in their GPU division will have to be down to $621.5 million or lower (a rather large 19% drop) for them to not have driven more revenue in GPU sales since this time last year.

I'd have to look up AMD's results to know how their GPU division is doing quarter vs. quarter, but the low end cannibalization of the PC market doesn't seem to be affecting the sales of video cards all that much right now.
 

3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
I want to know what TOP SECRET DX11 EFFECT they are working for Tomb Raider.

nsr1.jpg

PhysX². ;)
 

Ibra

Member
Oct 17, 2012
184
0
0
[Socrates]Buy AMD and get console ports or buy Nvidia and pirate console ports?[/Socrates]
 

OCGuy

Lifer
Jul 12, 2000
27,227
36
91
Thanks, but we are so close to new cards, throwing in software wouldn't do it for me.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
I'm super tempted to jump on one of the bundles for some of them games. Unfortunately I got blocked :(

To those in the market to buy new hardware, grats! I wish when I bought I had "please buy me" bundles. Not that I'd look a free game in the mouth haha.

Also, anyone catch the irony in the name of the bundle? They are either mocking nVidia or using their wording for people to do a double take.
 

Ibra

Member
Oct 17, 2012
184
0
0
I'm super tempted to jump on one of the bundles for some of them games. Unfortunately I got blocked :(

To those in the market to buy new hardware, grats! I wish when I bought I had "please buy me" bundles. Not that I'd look a free game in the mouth haha.

Also, anyone catch the irony in the name of the bundle? They are either mocking nVidia or using their wording for people to do a double take.

AMD will go bankrupt despite games bundles. Catch the irony... NOT. :awe:
 

Ferzerp

Diamond Member
Oct 12, 1999
6,438
107
106
He's named after Intel, you're named after an AMD product line. You're both transparent, now kiss and make up.
 

OCGuy

Lifer
Jul 12, 2000
27,227
36
91
You buying a $900 titan? Otherwise I didn't know new cards were coming out.

I don't ever state my intentions to purchase a card before I see some numbers on it. $900 is not a barrier to entry if I end up wanting it.

I am basing this theory off of marketing strategies that apply all over the consumer goods world: Either AMD is trying to get ahead of a competitors release by including the bundle, or they themselves have something better that is about to be announced sooner than we all expect, and want to give the AIBs a chance to clear inventory.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
They really need to call this, "Never Profit Revolutions".

I think they wouldn't have repeated the bundle deal if the first one was ineffective from a financial standpoint. Hardware Canucks reported that at one point HD7970 was outselling GTX680 in some stores once the Never Settle bundle was introduced. Not all GPU consumers are shareholders. $280 for an after-market HD7950 card that when overclocked can beat a GTX680/HD7970GE is an amazing deal. For GPU buyers who would feel more emotionally fulfilled knowing they are boosting profits/gross margins of a GPU company, there is always the option of paying $200 more for a card that's barely 10% faster OC than an overclocked 7950 and buying all those games standalone ;)

I hate it when either side tries to slander the other; it just feeds the trolls and fighting and makes whichever company doing it look low and unprofessional. Lately, AMD has been doing quite a bit of it.

You mean calling the bundle "Never Settle"? I think you are reading too much into this. When BMW used the slogan "The Ultimate Driving Machine" it didn't mean if you got a BMW it was a better driver's car than a Ferrari or Porsche, or that BMW was insinuating that no one else made a better driver's car, etc. Right now Mercedes's new slogan is "The Best or Nothing". It doesn't mean Benz is making fun of Audi, Lexus and BMW or is saying Benz is even more luxurious than Bentley. One key point of these marketing phrases is to make you remember the product/emphasize what the brand stands for, etc. In this case the Never Settle phrasing is effective because it's memorable, reinforces that AMD also works with developers and that you have a peace of mind those games will run well on an AMD card (since after years and years of NV doing the same, many still think that NV works closer with developers), and it also reinforces the main feature of getting free games with the GPU purchase. The downside is that gamers might be conditioned now to just wait for the next Never Settle bundle and not buy AMD's GPUs at launch. If AMD were to launch new cards before NV, gamers might feel there is even more incentive to wait before making a purchase since not only could it mean lower prices, but free games down the line.

What I find more telling about each AMD's / NV's respective marketing departments is this cat and mouse game of promoting features that your competitor is clearly more deficient in. I had a feeling this would happen once AMD basically copied NV's strategy of throwing $ at developers. When AMD's GPUs were poor for tessellation, they didn't promote it and didn't work with developers to push for it, but NV did. Now that AMD's cards are superior with compute, AMD seems to be pushing it and NV is staying from it as far as possible. I wonder if DirectCompute in games will become a mirror of tessellation if Maxwell brings superior compute performance to Volcanic Islands in 2014 and NV starts claiming it has the most advanced GPU architecture for compute.

nsr22.jpg
 
Last edited:

railven

Diamond Member
Mar 25, 2010
6,604
561
126
For the record, this bundle is seriously making me think of buying an HD 7850 as cheap as I can as a "back-up" card just for BS:I and TR:Reboot.

If they would extend something to the 77xx line up, they can move some inventory (yes yes, before they go bankrupt, disappear, get bought out, implode, <insert LOLZ comment here>).
 

GotNoRice

Senior member
Aug 14, 2000
327
3
81
This has become as much of a liability as anything for someone looking to purchase a new Videocard.

That is because, let's say you purchase the card, and a month later it dies. You would expect to get a full refund, right? Not if you used any of the bundled games.... your card would then be reduced to maybe $100 in value once they knock off the full retail price for every game that was included.
 

Ferzerp

Diamond Member
Oct 12, 1999
6,438
107
106
They will still repair or replace it for you. I'm not sure why you expect you be able to buy something, and then return only part of it for a full refund.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
This has become as much of a liability as anything for someone looking to purchase a new Videocard.

That is because, let's say you purchase the card, and a month later it dies. You would expect to get a full refund, right? Not if you used any of the bundled games.... your card would then be reduced to maybe $100 in value once they knock off the full retail price for every game that was included.

Da funk we talking about? I've RMA'd/exchanged cards with bundles/etc TONS of times (not my own, knock on wood!).
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
They will still repair or replace it for you. I'm not sure why you expect you be able to buy something, and then return only part of it for a full refund.

Exactly, unless someone is trying to game the system.
 

RussianSensation

Elite Member
Sep 5, 2003
19,458
765
126
This has become as much of a liability as anything for someone looking to purchase a new Videocard.

That is because, let's say you purchase the card, and a month later it dies. You would expect to get a full refund, right? Not if you used any of the bundled games.... your card would then be reduced to maybe $100 in value once they knock off the full retail price for every game that was included.

1) Yes, because 90% of the GPU cards fail in the first month of purchase...
2) Because Newegg/Amazon won't send you a replacement card within the first 30 days of failure?
3) Because you cannot RMA your card directly to the manufacturer after the initial 30 days have passed?
4) Assuming your stance/insinuation that GPUs are so prone to failure, if you buy a card without the game bundle, you still have to RMA it to the retailer or the manufacturer and end up with no free games.
5) If you are so concerned about this, you could use the card during the 30-day return period, not scratch the coupon key, so that you still have the option to exchange it for an NV card if you are dissatisfied with the gaming experience offered by the AMD card.

Where were you when NV and EVGA were offering free Just Cause 2, Metro 2033, Mafia 2, Cryostasis game bundle with their Fermi cards? I guess you are saying it was better to buy an EVGA GTX680 and get no free games than it was buying a GTX480 with 3-4 free games EVGA offered? I am pretty sure most people wouldn't be upset if EVGA+NV did another 3-4 game bundle with the GTX680. Buying a 2 HD7950/70 cards gets you 6 free games. I guess you'd rather get 0 free games?
 
Last edited:

ASK THE COMMUNITY