When money was tighter (stretching out an old Ti4200), I've turned quality settings to the lowest settings to get games running as well as possible. Otherwise, driver defaults are fine. Triple buffer/AA/AF are set in game for best results.
If NV/AMD/Intel can give me 5% or more performance, without me noticing the changes... please, keep doing it.
I would not buy from the company that does not give me 5% or more, with no noticeable impact. AMD should be commended for this improvement, but scolded for not doing this earlier.
I believe the argument is that not that to the human eye there is a difference, but the difference on the
gpu level which makes the cards appear faster in
reviews which affects buying decisions since review sites can easily sway decisions of purchasers. Thus, because of this practice, one card is processing less texture quality than the other on the agreed upon settings which gives one card vs another an unfair advantage.
Review sites were saying the 6850 was the clear winner over the 460, yet when X-Bit labs, and a few others, pointed out the discrepancy in IQ and benched on an apples/apples basis, another picture was painted entirely.
Now, as others have mentioned, if this only happens on a few old titles, it is a total non-issue. If it is happening on newer titles, then yes it is definitely an issue on the
reviewer level in regard to accurately painting the proper picture for those that read, and depend, on their reviews to make their buying decisions.