I saw this test where they clocked the 290X and 390X the same and if u look from the benchmark it's the same card.
http://www.hardocp.com/article/2015/06/18/msi_r9_390x_gaming_8g_video_card_review/9
Their clock for clock comparison is very flawed. You can see this by simply looking at the 2 games they didn't test clock for clock but were in the review.
That's an increase of 40.6% and 27.5% from a 5% clock bump and higher memory bandwidth? Doubtful. Perhaps something to do with the drivers but pcper doesn't show that much improvement though they didn't test Witcher 3 or Project Cars which hardware.info showed a 30+% improvement as well. There's some good evidence that there's some tweaks there that show up big in some games and small or none at all in others. Hopefully it gets some more testing but from what HardOCP and Ryan were told, they're not just rebrands.
