Originally posted by: Creig
Basically, Intel went the route of going for higher MHz speed on their chips while AMD went for higher performance at a lower MHz. Intel was basically trying to cash in the general public's ignorance of the fact that a lower clocked AMD could actually be higher performance than a higher clocked Intel. So AMD re-released the PR rating system that they'd used back in the days of the K6 processors which named the chips according to how they performed against an equivalent Intel chip. So now Joe Blow public would see an AMD 1800+ and think 1.8GHz when it was actually 1.53GHz (which actually performs like an Intel 1.8Ghz)
You are right in some respects, but a bit off in others. Let me explain.
Intel designed the P4 not as a marketing gig, but as an entirely new CPU architecture. They were getting their butts kicked with the P3 maxing out at 1 GHz while the Athlon went up to 1.2 GHz (and later 1.4 Ghz on the same Thunderbird core). So, awhile back in the P3 days (perhaps earlier, who knows) Intel wanted to come up with a CPU that could ramp up very high in clock speed to compete with AMD and had a lot of headroom (room to increase CPU clockspeed further). One of the "easier" ways to do this was to make a CPU with a longer pipeline. A longer pipeline allows you to reduce the load on the CPU per clock cycle, however at a sacrifice of performance. The high clock speeds of the CPU compensate for this low IPC.
Thus, the P4 was born, with it's (in)famous 20 stage pipeline. Originally it was mocked, since the P4 launch was disastrous, and the original 1.3 - 1.6 GHz chips weren't any faster than the Athlon 1.4 GHz (the whole IPC thing). Nonetheless, the P4 ramped up quickly in speed (as designed) and shattered the 2 GHz barrier, then eventually the 3 GHz barrier. So, their plan to design a very scalable chip worked. As a side benefit of this design, the P4 runs at very high speeds (3.06 GHz now, 3.2 GHz soon) so on paper that looks very fast.
However, AMD didn't just sit by and let Intel come up with the P4 while doing nothing with the Athlon. With a lot of tinkering, AMD managed to get 1.73 GHz out of their Athlon XP on a .18um process (the same process as the P3, which topped out at 1 GHz flat). Subsequently, AMD has released the Thoroughbred stepping (a .13um core, like the P4) and it currently runs at a top speed of 2.25 GHz (2800+). Since AMD is using the older chip architecture with a higher IPC, their chips are very competitive in speed with Intel (so much so that an XP 3000+ and P4 3.06GHz are almost exactly the same speed, on average). So, instead of marketing a "2.25 GHz" AMD Athlon versus a 3+ GHz P4, despite the fact that they are almost the same speed, AMD invented a "PR rating" (performance rating) for the Athlon XP chips to compare them to a similar speed P4. In the end, AMD was very conservative with the rating (at first) and as a result, chips of a certain PR rating Athlon XP are very similar in performance to the Intel chip of same MHz as the AMD PR rating.
So, AMD is behind in raw MHz, not performance. The PR rating works, so to speak.