Which is fine for some people. Me, I live in a state that has no ocean. Beach? I've heard of em but never see them... I use this at school, home, etc... I can read the daily newspaper on it without getting my fingers filthy or having it delivered. At $10-15 a piece for a book, you could buy 10 of them before you reach the cost of an ereader. I have a hefty starting cost, but again I'll be able to read as many books as I want on it at no additional cost. While it may be cool to some to have all their books on a shelf, I personally enjoy not NEEDING that type of furniture. I'm not trying to convince you because obviously we have different needs, but just realize that some folks get much more out of their $150 than others. I only have to read 10 books to cover my cost.