All you Creative ATOTer's out there. Need name for a Jean Line

[JS80]

Update 8/6:
Well our business filer came back saying the name is taken. Hence our label design has to change, hence our shipment is delayed...Jeans itself will be ready this month, but the label stitching will be delayed until we get a new one.

Anyone have any new ideas? Partners prefer Italian/French themed name.

BTW we already have a large customer lined up. Some chain retailer in the midwest.


Update 7/18:
We're going with Traffic. However, this can change. First shipment to arrive mid-August.

I'm sick of $200-$300 "stylish" non-plain premium wash jeans so I'm starting a jean company with a few others. I need some name ideas. Target pricing is >50% less than the premium brand name jeans out there with good quality materials and same hot washes/designs (MSRP around $25-80; wholesale price ~$10). Initial target will be for women. Mens later if successful. Any ideas?

Also, if any of you guys do logo design, let me know and so that I may use you guys for the logo design once we set the company up (and web design maybe).

EDIT: The design and wash will be comparable to the premium jean brands, without costing your left nut.

FAQ:

Originally posted by: Stunt
You have connections with skilled workers? Do you have a designer to make them comfortable? Do you have a denim manufacturer? Do you have a distributer? Do you have a marketing campaign? Do you have financial backing?

That's just scratching the surface.
Good luck to you though, small businesses can be fairly lucrative.

1. Yes. Partner #1 and #2 has been in the fashion/garment business for 20 years. My side has been in the biz for 15 years. P#1 also already has his own line of women's clothing (non-jeans). P#2 has his own distribution co. We have our own retail stores.
2. Yes. We have a manufacturer lined up for the pricing we want. Partner #1 is also a manufacturer.
3. Yes. We have a distribution line that's been established through 15 years of business (through partner #2).
4. No need for marketing campaign. We are not planning on going national in the initial stage.
5. Yes. We have massive bankroll. $500k is just the initial startup costs. We're not going to pour $2 million only to find the jeans are wack.

Originally posted by: mwmorph
so you've actually got some of the logistics down? jsut need designs ad capital at this point? You got any ideas for the brand yet?

We actually have the distribution channel lined up. Retailers are always complaining about the lack of low cost current fashion jeans so we saw this as an arbitrage situation. We have the design for the jeans ready...now all we need is a label to base our signature back pocket threading on. No ad capital required...for now.

At first we were going to go with Gasoline Jeans, but apparently there's already a clothing brand named Gasoline. Here's what we have so far (took out the spanish/italian):

Traffic These 2 are what the partners are leaning towards right now
Rush Hour
Borderline
Stacked
Launch
Plastered
Dare/Daring
Stiletto
Foil
Stain
Sinister
SiniSTAR
Natural or Naturale
Socket A

Action
Fuse
Fusion
Triumph
Salient
Silent
Conceit
Suave
Divine
Celeste
Potent
Noble
Anthem
Option
Penchant
Affinity

Prestige
Vantage
Broken
Vertigo
Fly
Gossip
Powder

Confess
Sensation
Treble
Resolve
B4 or 4B or #Letter, vice versa

Zero
Zero Factor/Gravity/Load/Force
Accent
Force

 

[mwmorph]

are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

 

[waggy]

Yeah since $200 is the minimum you can find jeans! :disgust:


I have had $200 jeans and $30 pair of hustler jeans from farm & fleet. guess which was more conferable and lasted longer? yeap the $30 pair of jeans.

 

[JS80]

Originally posted by: mwmorph
anandtech...fashion...same sentence... ??

yea...I know...but I KNOW some of the people here are repressed creative artists. It's not like I'm asking for the actual design...just ideas for the label.

 

[villageidiot111]

I don't know about you, but the most I've ever spent on jeans was $40, and that seemed high.

 

[JS80]

Originally posted by: waggy
Yeah since $200 is the minimum you can find jeans! :disgust:


I have had $200 jeans and $30 pair of hustler jeans from farm & fleet. guess which was more conferable and lasted longer? yeap the $30 pair of jeans.

Hustler makes jeans?

 

[waggy]

Originally posted by: mwmorph
are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

ok ******. I am one of the last that should be criticizing someones spelling and what not. But WTF did you just say?

 

[waggy]

Originally posted by: JS80

Originally posted by: waggy
Yeah since $200 is the minimum you can find jeans! :disgust:


I have had $200 jeans and $30 pair of hustler jeans from farm & fleet. guess which was more conferable and lasted longer? yeap the $30 pair of jeans.

Hustler makes jeans?

heh i had it spelled right but the spell check changed it.

rustler jeans

edit: hmm but if hustler did make jeans would they come with a free suscription? hmm i would buy them then!@

 

[JS80]

Originally posted by: mwmorph
are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

It only takes $500k to get the initial order in. Also, the company will not be in direct competition with Levi's or RL; the design will be more in line with premium jeans like 7, paper denim and true religion. All you need is a distribution channel (which we already have).

 

[waggy]

Originally posted by: JS80

Originally posted by: mwmorph
are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

It only takes $500k to get the initial order in. Also, the company will not be in direct competition with Levi's or RL; the design will be more in line with premium jeans like 7, paper denim and true religion. All you need is a distribution channel (which we already have).

you also need something special to set you apart. Brand them ATOT's finist or something and give some to all the lifers!

 

[JS80]

Originally posted by: waggy

Originally posted by: JS80

Originally posted by: waggy
Yeah since $200 is the minimum you can find jeans! :disgust:


I have had $200 jeans and $30 pair of hustler jeans from farm & fleet. guess which was more conferable and lasted longer? yeap the $30 pair of jeans.

Hustler makes jeans?

heh i had it spelled right but the spell check changed it.

rustler jeans

edit: hmm but if hustler did make jeans would they come with a free suscription? hmm i would buy them then!@

Yea, not exactly competing with Rustler, Wrangler, etc. More like "high fashion" at Ross prices.

 

[tfinch2]

Old Navy jeans FTW!

 

[Stunt]

You have connections with skilled workers? Do you have a designer to make them comfortable? Do you have a denim manufacturer? Do you have a distributer? Do you have a marketing campaign? Do you have financial backing?

That's just scratching the surface.
Good luck to you though, small businesses can be fairly lucrative.

 

[Kelvrick]

I'm along the same thought as others. Older cheap jeans (20-40) are the best. Last longer, put up with more crap. That, and if they rip, they're only 20-40.

 

[mwmorph]

Originally posted by: JS80

Originally posted by: mwmorph
are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

It only takes $500k to get the initial order in. Also, the company will not be in direct competition with Levi's or RL; the design will be more in line with premium jeans like 7, paper denim and true religion. All you need is a distribution channel (which we already have).

so you've actually got some of the logistics down? jsut need designs ad capital at this point? You got any ideas for the brand yet?

 

[bluewall21]

I'm up for trying (and failing miserably) at logo design if you advance to that stage of the procedure.

Good luck with it.

 

[JS80]

Originally posted by: Stunt
You have connections with skilled workers? Do you have a designer to make them comfortable? Do you have a denim manufacturer? Do you have a distributer? Do you have a marketing campaign? Do you have financial backing?

That's just scratching the surface.
Good luck to you though, small businesses can be fairly lucrative.

1. Yes. Partner #1 and #2 has been in the fashion/garment business for 20 years. My side has been in the biz for 15 years. P#1 also already has his own line of women's clothing (non-jeans). P#2 has his own distribution co. We have our own retail stores.
2. Yes. We have a manufacturer lined up for the pricing we want. Partner #1 is also a manufacturer.
3. Yes. We have a distribution line that's been established through 15 years of business (through partner #2).
4. No need for marketing campaign. We are not planning on going national in the initial stage.
5. Yes. We have massive bankroll. $500k is just the initial startup costs. We're not going to pour $2 million only to find the jeans are wack.

 

[JS80]

Originally posted by: mwmorph

Originally posted by: JS80

Originally posted by: mwmorph
are yuo actualyl serious, d oyuo know ho much capital it costs to compete with levis or ralph lauren?

It only takes $500k to get the initial order in. Also, the company will not be in direct competition with Levi's or RL; the design will be more in line with premium jeans like 7, paper denim and true religion. All you need is a distribution channel (which we already have).

so you've actually got some of the logistics down? jsut need designs ad capital at this point? You got any ideas for the brand yet?

We actually have the distribution channel lined up. Retailers are always complaining about the lack of low cost current fashion jeans so we saw this as an arbitrage situation. We have the design for the jeans ready...now all we need is a label to base our signature back pocket threading on. No ad capital required...for now.

At first we were going to go with Gasoline Jeans, but apparently there's already a clothing brand named Gasoline. Here's what we have so far:

Stain
Sinister
SiniSTAR
Mina Bella
Mi Bella
Studded
Sucio
Lista
Vero
Verano
Carrino
Natural
Atrativo
Estrella
Tela Bella
Belleza
Dona Bella

 

[GalvanizedYankee]

Leevis

I just bought 3 pair of 501 from langstons.com @ $30 each.



...Galvanized

 

[Payton]

The majority of people on this board prob aren't in your demographic I don't like the Italian names unless you actually have a designer with the same name...

 

[sniperruff]

i think el duchio is a nice name

 

[UncleWai]

Originally posted by: Payton
The majority of people on this board prob aren't in your demographic I don't like the Italian names unless you actually have a designer with the same name...

Exactly. The whole name list is pretty weak IMO. Doesn't any of you have a cool last name?

 

[waggy]

Originally posted by: GalvanizedYankee
Leevis

I just bought 3 pair of 501 from langstons.com @ $30 each.



...Galvanized

heh 501's are my favorite to get. i always see them $50+ so i get rustler or farm and fleet brand. wich are great for working around the farm

 

[Mo0o]

Dont go with "Gasoline" since that'll make your jeans sound like a cheap version of Diesel. And I'm not a big fan of the Italian names either but whatever.

Sinistar/Sinister is kind of creative. If you wanna go with like a darker theme then how about something like "dystopia" although im not sure if your target demographic will even know what that word is.

Another thing to think of, if you're trying to make $200 jeans and sell them at $80, you might end up in the middle of nowhere since even though your jeans might be worth $200, the people that actually do pay for your clothes will see it as a cheap version of what they usually buy and shy away. While the peope that usually pay around $40-50 for jeans will find yours to still be too expensive.

Also being so small at this point, it's feasible to have such low prices while maintaining the high quality that you're going for?

 

[EngenZerO]

nope... sorry... i will be sticking to my ruehl 925 jeans...