There was an article in the Washington Post this week about this ad. The consensus (of those offering responses for the article) seems to be that the ad is tasteless and leads to the commercialization of a great man and a great movement ... even though the King estate granted the rights for the ad. While I can agree to that extent, I thought it was a cool idea with some very interesting graphics work. I didn't even pay attention to the sales pitch.
-SUO